Social Media Content Executive
Job Summary
The Social Media Content Executive is responsible for developing, creating, and publishing engaging content across various social media platforms. This role involves collaborating with the creative team to produce high-quality visuals and managing client social media accounts to build their online presence. Additionally, the position includes strategic planning, community engagement, and data analysis to optimize campaign performance.
Responsibilities
- Develop and publish social media content
- Collaborate on visual production
- Plan marketing campaigns and calendars
- Manage client accounts and online presence
- Engage with online communities
- Report on campaign performance
Required Skills
- Digital marketing experience
- Ad copywriting
- Proficiency in Mandarin/English
- Content creation
- Data analysis
- Multitasking and problem-solving
Job Details
Content Creation & Management
- Develop, create, and publish engaging content for various platforms (Facebook, Instagram, TikTok, XiaoHongShu, Lemon8, Linkedin and etc)
- Collaborate with the Creative Team to ensure high-quality visuals, including photography, graphic design, and video production.
Social Media Strategy & Planning
- Brainstorm and develop ideas and strategies for marketing campaigns aligned with clients’ business objectives.
- Maintain content calendars and plan the rollout of campaigns to ensure consistent and timely posting.
Account Management
- Manage social media accounts for clients across diverse industries, building and maintaining their online presence.
- Work directly with clients to understand their needs and tailor strategies accordingly.
Community Engagement & Management
- Respond to comments, messages, and customer queries in a timely and brand-appropriate manner.
Data Analysis & Reporting
- Monitor, track, and report on campaign performance, providing actionable insights for optimization.
Requirements
- Diploma/Bachelor’s degree in Advertising, Marketing, Media, Communications, or a related field.
- Minimum of 1 year of experience in digital marketing, preferably in an agency environment.
- Fluent in written and spoken English, with proficiency in Mandarin/Bahasa Malaysia being a strong advantage.
- Fresh graduates are welcome to apply.
- Experienced in ad copywriting, with strength in Mandarin Content for social platforms.
- Strong communication skills, with the ability to collaborate effectively across cross-functional teams.
- Demonstrated ability to meet deadlines consistently, multitask, and problem-solve with strong attention to detail.
- Ability to work under pressure in a fast-paced environment.