KOL Executive
Job Summary
The KOL Executive will be responsible for sourcing influencers, managing brand collaborations, and overseeing campaign coordination across platforms like TikTok and Instagram. This role involves maintaining strong creator relationships, monitoring campaign performance, and ensuring content aligns with brand objectives. The ideal candidate is an organized professional with a passion for social media culture and influencer marketing.
Responsibilities
- Source and manage influencer relationships
- Coordinate influencer marketing campaigns
- Monitor content and performance metrics
- Conduct social media trend research
Required Skills
- Influencer marketing experience
- Social media platform proficiency
- Negotiation and communication skills
- Campaign project management
Job Details
Responsibilities:
KOL Sourcing & Relationship Management:
- Research and identify suitable KOLs/Influencers across TikTok, Instagram, and other social platforms.
- Build and maintain a strong database of influencers across different niches.
- Reach out, negotiate, and coordinate collaborations with KOLs.
- Build long-term relationships with creators and talent managers.
Campaign Coordination:
- Assist in planning and executing influencer marketing campaigns.
- Brief KOLs on campaign objectives, deliverables, and brand guidelines.
- Track content production timelines and ensure deliverables are submitted on time.
- Coordinate between internal teams, clients, and influencers.
Content & Performance Monitoring:
- Ensure KOL content aligns with brand messaging and campaign objectives.
- Monitor campaign performance metrics such as views, engagement, and conversions.
- Prepare campaign reports and summaries for internal teams and clients.
Trend & Market Research:
- Stay updated on social media trends, viral content formats, and emerging influencers.
- Provide insights on trending creators and potential collaboration opportunities.
- Assist in competitor and industry analysis.
Requirements:
- Diploma or Degree in Marketing, Communications, Media, Business, or related fields.
- 1–2 years of experience in influencer marketing, talent management, or digital marketing (fresh graduates with relevant internship experience are welcome).
- Strong understanding of TikTok, Instagram, and social media culture.
- Good communication and negotiation skills.
- Highly organized and able to manage multiple campaigns simultaneously.
- Detail-oriented with strong follow-up and coordination abilities.
- Comfortable working with influencers, talent agencies, and clients.
Bonus Points:
- Experience managing influencer campaigns.
- Familiarity with influencer analytics tools or social media reporting.
- Existing network of KOLs or creators.
Benefits:
- Hands-on experience in influencer marketing campaigns.
- Opportunity to work with well-known creators and brands.
- Exposure to real client campaigns and digital marketing strategies.
- Fast-paced learning environment in the creator economy.
- Potential career growth within the agency.