Marketing Executive
Job Summary
The Marketing Executive is responsible for promoting and generating sales opportunities across multiple business sectors. The role combines marketing, business development, and digital marketing activities to drive revenue growth. This position focuses on lead generation, customer engagement, and increasing overall brand awareness.
Responsibilities
- Develop and execute marketing and lead generation campaigns
- Manage digital marketing, social media, and advertising
- Conduct market research and identify business opportunities
- Manage client relationships and conduct product presentations
- Prepare proposals, quotations, and marketing materials
Required Skills
- Strong sales and marketing capabilities
- Digital marketing and social media management
- Excellent communication and presentation skills
- Proficiency in Microsoft Office and creative tools (Canva/Photoshop)
- Customer Relationship Management (CRM)
Job Details
Responsibilities:
Marketing & Lead Generation
- Develop and execute marketing campaigns to promote the company's products and services.
- Generate qualified leads through online and offline marketing channels.
- Identify new business opportunities and market segments.
- Conduct market research on industry trends, competitors, and customer requirements.
- Build brand awareness through social media, websites, email marketing, and promotional activities.
Digital Marketing
- Manage company social media platforms (Facebook, LinkedIn, Instagram, TikTok, etc.).
- Create engaging content including videos, posters, advertisements, and product promotions.
- Manage digital advertising campaigns such as Facebook Ads, Google Ads, and LinkedIn campaigns.
- Monitor website traffic, lead generation, and campaign performance.
Business Development & Customer Management
- Meet prospective clients and conduct product presentations.
- Develop and maintain long-term customer relationships.
- Prepare quotations, proposals, and marketing materials.
- Coordinate with technical and operations teams to ensure customer requirements are met.
- Participate in exhibitions, trade shows, networking events, and customer visits.
Requirements:
- Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, Engineering, Telecommunication, or related field.
- Strong sales and marketing capabilities.
- Excellent communication and presentation skills.
- Digital marketing and social media management.
- Lead generation and business development experience.
- Ability to prepare proposals and conduct customer presentations.
- Customer relationship management skills.
- Strong negotiation and networking abilities.
- Self-motivated and result-oriented.
- Proficiency in Microsoft Office applications.
- Experience with Canva, Photoshop, CRM systems, or marketing tools is an advantage.
- Possess own transport and valid driving license.
- Willing to travel for customer visits and business development activities.
- Able to work independently with minimal supervision.
- Comfortable working in both technical and commercial environments.