Senior Retail Marketing Executive

Retail Marketing & Campaign Execution - Plan and execute retail marketing campaigns and promotional activities. - Coordinate in-store activations, events, roadshows, and partnerships. - Identify local marketing opportunities to increase outlet traffic. - Ensure timely rollout of campaigns across all outlets. - Coordinate the production and distribution of marketing materials. - Monitor campaign results and recommend improvements. Customer Experience - Ensure consistent customer experience across all outlets. - Support initiatives to improve customer satisfaction and loyalty. - Collect and analyze customer feedback. - Identify service gaps and implement improvement plans. - Work closely with outlet teams to enhance customer engagement. Visual Merchandising & Retail Execution - Ensure compliance with visual merchandising standards. - Monitor product displays, promotional setups, and store presentation. - Support new product launches and promotional activities. - Conduct outlet visits to ensure execution consistency. Outlet Operations Support - Coordinate stock replenishment and inventory movement. - Support outlets in resolving operational issues. - Work with internal teams to ensure product availability. - Ensure compliance with company policies and SOPs. Reporting & Stakeholder Management - Track sales performance and retail KPIs. - Prepare reports and post-campaign evaluations. - Monitor competitor activities and market trends. - Manage relationships with vendors, landlords, and business partners. - Collaborate with Operations, Marketing, Merchandising, and Supply Chain teams. Requirements - Minimum of 3 years of working experience in the related field is required. - Experience in retail, lifestyle, consumer-facing brands, or marketing/event agencies is an added advantage. - Strong understanding of how offline marketing drives brand awareness, footfall, conversion, and sales performance at outlet level. - Proven experience in outlet marketing, local area marketing, in-store activations, events, and campaign execution. - Familiarity with retail commercial metrics such as traffic, conversion rate, average order value, basket size, and campaign ROI. - Strong project management skills with the ability to manage multiple campaigns across different outlets simultaneously. - Good stakeholder management and communication skills, able to work effectively with operations teams, external vendors, landlords, and partners. - Hands-on, proactive, detail-oriented, and comfortable working in a fast-paced retail environment. - Willing to travel between outlets and support on-ground activation when required.