Social Media Specialist
Job Summary
The Social Media Specialist will manage and operate all company social media platforms, including platforms like TikTok and Xiaohongshu. The role involves planning content calendars, developing creative scripts, and coordinating with design teams. You will also monitor performance metrics to optimize content strategy and improve brand visibility.
Responsibilities
- Manage social media platforms (FB, IG, TikTok, XHS)
- Plan monthly/weekly content calendars
- Coordinate content production with design teams
- Analyze content performance and optimize strategies
Required Skills
- 2+ years in Social Media/Digital Marketing
- Strong copywriting and storytelling
- Proficiency with short-form video algorithms
- Basic data analytics skills
- Video editing/graphic design (advantage)
Job Details
Responsibilities:
- Manage and operate all company social media platforms, including Facebook, Instagram, TikTok, Xiaohongshu (XHS), and other relevant channels.
- Plan monthly and weekly content calendars aligned with marketing campaigns and brand objectives.
- Develop creative content ideas, scripts, and captions that match brand tone and communicate strong USPs.
- Coordinate with the Video and Design teams to ensure timely content production and publishing.
- Monitor, track, and analyse content performance (engagement, reach, clicks, conversions, etc.).
- Optimise content strategy based on data insights and audience behaviour.
- Stay updated on social media trends, platform algorithms, and viral content formats.
- Identify opportunities to improve brand visibility and community engagement.
Requirements:
- Minimum 2 years of hands-on experience in Social Media Management or Digital Marketing.
- Strong copywriting skills with the ability to craft engaging and persuasive captions.
- Familiar with short-form video trends and social media algorithms (TikTok, Reels, XHS, etc.).
- Basic knowledge of content performance metrics and analytics tools.
- Video editing or graphic design skills are an added advantage.
- Highly organised with strong time management skills.
- Able to work independently in a fast-paced, target-driven environment.
- Creative, proactive, and detail-oriented.
- Portfolio of past social media work is a plus.