Marketing Executive Influencer Management
Job Summary
You will play a marketing role and champion the growth of customer acquisition, retention, and branding for a network of fast-growing parenting platforms and influencer communities. Your focus will be on identifying, recruiting, and managing relationships with KOLs to execute effective influencer marketing campaigns. Additionally, you will monitor performance, manage budgets, and collaborate on authentic content creation to resonate with target audiences.
Responsibilities
- Identify and recruit KOLs for brand alignment
- Manage long-term relationships with influencers
- Develop, execute, and analyze marketing campaigns
- Collaborate on authentic content creation
- Monitor performance and manage campaign budgets
Required Skills
- Bachelor's degree in Marketing/Business/Communication
- Minimum 1 year relevant influencer marketing experience
- Proficiency in English and Malay (Mandarin is a plus)
- Strong analytical and creative thinking skills
- Excellent communication and interpersonal abilities
Job Details
Responsibilities:
- KOL Identification and Recruitment: Research and identify potential KOLs who align with the brand’s values and target audience. Develop and maintain a database of potential and existing KOLs. Conduct outreach to potential KOLs through various channels.
- Relationship Management: Build and nurture relationships with KOLs to ensure long-term partnerships. Regularly communicate with KOLs to provide support, share brand updates, and address any concerns. Organize and manage KOL events, meet-ups, and collaborations.
- Campaign Development and Execution: Collaborate with the marketing team to develop influencer marketing campaigns. Coordinate and oversee KOL participation in campaigns, ensuring alignment with brand objectives. Track and analyze the performance of KOL campaigns to measure ROI and effectiveness.
- Content Creation and Collaboration: Work with KOLs to create engaging and authentic content that resonates with the target audience. Ensure all content adheres to brand guidelines and regulatory standards. Facilitate co-branded content creation, including videos, blogs, and social media posts.
- Reporting and Analysis: Monitor and report on the performance of KOL campaigns and partnerships. Provide insights and recommendations for improving future campaigns based on data analysis. Keep up-to-date with industry trends and competitor activities to inform strategy.
- Budget Management: Assist in managing the budget for KOL activities and campaigns. Ensure cost-effective use of resources while achieving desired outcomes.
Requirements:
- A Bachelor’s or Professional Degree in Business Management, Marketing, Communication, or a related field.
- A minimum of one year of experience in Brand Marketing, KOL/Influencer Marketing, Campaign Management or other relevant fields.
- Passionate about your work, with a positive attitude and adaptable personality.
- Proficient in spoken and written English and Malay. Proficiency in Mandarin will be an added advantage.
- Strong analytical skills paired with a creative mindset.
- Capable of working independently and collaboratively in a team.
- Excellent communication and interpersonal skills.
- Well-versed in the latest marketing trends and best practices.