Internship Influencer Marketing
Job Summary
The Intern will support KOL and influencer collaboration efforts across major social platforms like TikTok, Instagram, and Xiaohongshu. Responsibilities include researching potential creators, coordinating campaign execution, and monitoring performance metrics. This role is ideal for those passionate about beauty and digital marketing looking to gain hands-on experience in a fast-paced environment.
Responsibilities
- Manage KOL/influencer collaborations across platforms
- Source, evaluate, and recruit suitable KOLs/KOCs
- Coordinate end-to-end campaign execution
- Monitor performance and prepare campaign reports
Required Skills
- Proficiency in TikTok, Instagram, and Xiaohongshu
- Strong communication and interpersonal skills
- Detail-oriented and organizational skills
- Passion for beauty and digital trends
Job Details
Responsibilities:
- Manage KOL and influencer collaborations across platforms such as TikTok, Instagram, and Xiaohongshu (XHS) to support brand campaigns and product launches.
- Research, identify, and evaluate suitable KOLs/KOCs based on campaign objectives, target audience, engagement rate, and content style.
- Support the end-to-end KOL campaign execution process, including: KOL sourcing and outreach, campaign briefing and coordination, content submission tracking, performance monitoring and reporting.
- Build and maintain strong relationships with KOLs, creators, and external agencies to ensure smooth collaboration.
- Assist in negotiating collaboration rates and managing campaign deliverables within timeline and budget.
- Monitor social media trends, competitor activities, and emerging creators to identify new opportunities for brand growth.
- Collaborate with internal teams to support marketing campaigns, product launches, and promotional activities.
- Assist in preparing campaign reports and analysing KOL performance metrics to improve future campaigns.
- Any other tasks and projects assigned by the superior / company.
Requirements:
- Diploma/Degree in E-commerce, Marketing Communications, Business Admin, Multimedia, Advertising, or any other related fields.
- Passionate about beauty, social media, influencer marketing, and digital trends.
- Active on social media platforms such as TikTok, Instagram, or Xiaohongshu (XHS) with good awareness of trending content.
- Strong communication and interpersonal skills with the ability to build relationships.
- Detail-oriented, organised, and able to manage multiple tasks within deadlines.
- Proactive, self-motivated, and willing to learn in a fast-paced environment.