Marketing Executive
Job Summary
The Marketing Executive will support the planning and execution of marketing campaigns and digital initiatives to drive brand awareness and customer engagement. You will manage social media platforms, create engaging content, and monitor digital marketing performance. Additionally, you will assist in market research, sales operations, and cross-functional projects to enhance overall marketing effectiveness.
Responsibilities
- Execute marketing campaigns and brand initiatives
- Manage social media platforms and content creation
- Conduct market research and campaign analysis
- Support sales operations and e-commerce activities
Required Skills
- Degree in Marketing or related field
- Proficiency in Microsoft Office
- Strong communication and multitasking skills
- Knowledge of digital marketing tools (SEO, Ads, Canva)
Job Details
Responsibilities:
- Assist in planning and executing marketing campaigns, promotions, and branding initiatives.
- Support product launches, roadshows, events, and company campaigns to drive customer engagement.
- Collaborate with internal teams and external vendors to ensure smooth execution of marketing activities.
- Manage and support social media platforms including Facebook, Instagram, TikTok, LinkedIn, and other digital channels.
- Create engaging content, captions, and marketing materials to strengthen online presence.
- Assist in content planning and maintain a consistent brand image across all channels.
- Support digital marketing initiatives including email marketing, SEO, and paid advertising campaigns.
- Conduct market research and monitor industry trends, customer behavior, and competitor activities.
- Analyze campaign performance and prepare reports to support business decisions.
- Generate insights and recommendations to improve marketing effectiveness.
- Work closely with the sales and marketing teams on daily operations and strategic projects.
- Prepare presentations, marketing reports, and sales performance analysis.
- Support e-commerce and online marketing activities to enhance customer acquisition and engagement.
- Participate in cross-functional projects.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements:
- Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication, Communications, or a related field.
- Fresh graduates are highly encouraged to apply.
- Candidates with 1–2 years of experience in Marketing, Digital Marketing, Social Media, or Branding are an added advantage.
- Good communication, interpersonal, and presentation skills.
- Passionate about digital marketing, branding, and content creation.
- Proactive, creative, and willing to learn in a fast-paced environment.
- Strong organizational and multitasking abilities.
- Able to work independently and collaboratively within a team.
- Proficient in Microsoft Office applications.
- Familiarity with Canva, CapCut, or Adobe Creative Suite is an added advantage.
- Knowledge of SEO, Meta Ads, Google Ads, or email marketing is a plus.