Digital Marketing Strategist
Job Summary
The Digital Marketing Strategist (Junior) is responsible for managing and optimizing marketing campaigns across various digital platforms. The role involves overseeing budget planning, content creation, and analyzing campaign performance to meet business goals. You will collaborate with internal teams to enhance brand development and online user experiences.
Responsibilities
- Manage marketing and social media campaigns
- Monitor and optimize campaign performance
- Collaborate on digital strategy development
- Create insightful performance reports
Required Skills
- 1-2 years digital agency experience
- Paid platforms (Google, Meta, TikTok)
- Digital marketing analytics
- Analytical and strategic thinking
Job Details
Responsibilities:
- Manage marketing and social media campaigns, overseeing budget planning, content creation, and scheduling.
- Handle client relationships and expectations effectively.
- Create and supervise digital marketing strategies across various platforms such as social media, search engines, and websites.
- Monitor, analyze, and optimize the performance of digital marketing campaigns, ensuring they meet set goals.
- Utilize insights to enhance campaign performance and allocation of resources.
- Work collaboratively with internal teams to develop leads, online platforms, and enhance user experiences.
- Utilize social media analytics tools for tracking key performance indicators in digital campaigns.
- Contribute to diverse digital channels through effective planning and execution.
- Stay updated on industry trends and competitors, providing insightful reports.
- Focus on optimizing results through performance-driven strategies.
Requirements:
- Requires a minimum of 1-2 years of experience in a digital agency or a similar field.
- Proficiency with various paid digital platforms including Google, Facebook, TikTok, Instagram, and Youtube.
- Capable of conducting digital marketing effectiveness analysis.
- Skilled in analytical thinking and optimizing digital marketing campaigns with a focus on performance and ROI.
- Thorough understanding of current online marketing strategies, concepts, and best practices.
- Outstanding verbal and written communication abilities.
- Strong interpersonal skills.
- Positive attitude with a preference for transparency and openness.
- Creative, data-driven, and results-oriented.
- Effective team player who can also work independently with minimal supervision and support team members as needed.
- Advantage: Possess strong analytical skills to assess campaign success and brand development.
- Advantage: Prior experience utilizing Google Analytics or other similar analytics tools.