Marketing Executive Visual Merchandising

Key Responsibilities: 1) Visual Merchandising Execution - Ensure strong in-store visual presence across retail partners (Watsons, pharmacies, department stores, pop-ups, etc.) - Execute visual merchandising plans according to campaign priorities - Ensure planogram compliance and proper product placements across retail outlets - Monitor product displays, tester placements, shelf visibility, and campaign execution consistency - Conduct regular store visits to identify VM improvement opportunities - Ensure all retail touchpoints reflect brand standards 2) Retail Activation & Event Setup - Lead end-to-end setup coordination for roadshows, booths, pop-ups, warehouse sales, and retail activations - Coordinate booth layouts, fixture requirements, manpower readiness, product displays, and setup timelines - Liaise with mall management, retail partners, event organizers, and external vendors - Ensure all activation materials arrive on time and setups are completed smoothly - Troubleshoot on-ground operational issues during activations 3) POSM & Marketing Collateral Coordination - Coordinate production of all POSM materials including: Wobblers, Shelf talkers, Tester displays, Lightboxes, Buntings, Flyers, Event materials - Ensure materials are printed accurately and delivered on time - Work closely with creative team to adapt assets for retail usage - Monitor POSM inventory and replenishment needs 4) Campaign Execution Support - Translate marketing campaigns into offline execution plans - Ensure stores and activations are fully prepared before campaign launches - Support product launches through retail readiness execution - Coordinate campaign timelines with internal teams 5) Cross-functional Coordination - Work closely with retail team on outlet execution needs - Coordinate with marketing team on campaign requirements - Work with creative team on artwork adaptation - Liaise with operations team on stock readiness - Manage third-party vendors and suppliers Job Requirements: - Diploma/Degree in Marketing, Retail Management, Event Management, Business, or related fields - 1–3 years of experience in visual merchandising, retail marketing, activation, or trade marketing - Strong understanding of retail execution and customer journey - Experience managing vendors and activation setups - Strong project management and multitasking capabilities - Comfortable being hands-on and frequently on-ground