Senior Marketing Executive
Job Summary
We are seeking a dynamic Senior Marketing Executive to drive marketing initiatives by blending event management with digital and performance marketing. The role focuses on executing end-to-end events and optimizing campaigns to maximize ROI. The ideal candidate has an IT industry background and proficiency in managing both logistical operations and digital performance strategies.
Responsibilities
- Plan and execute end-to-end marketing events
- Optimize Google Ads and digital performance campaigns
- Manage CRM and track campaign analytics
- Create social media and digital marketing content
- Prepare presentation decks and media materials
Required Skills
- Event management and logistics
- Digital and performance marketing (Google Ads/GA4)
- Content creation and basic video editing
- Project management
- Proficiency in design tools (Adobe/Canva)
Job Details
Job Description:
- Plan and coordinate marketing events from concept to post-event reporting, including roadshows, investor sessions, product launches, and corporate functions.
- Manage all logistical aspects of events, including venue selection, vendor management, budget tracking, registration, and on-site execution.
- Direct and optimize Google Ads and performance marketing campaigns to drive measurable results.
- Utilize GA4 and CRM platforms to monitor campaign performance and manage customer data.
- Collaborate with internal teams to align event strategies with overall marketing plans and branding efforts.
- Support the development and execution of media plans, investor materials, speeches, and presentation content.
- Assist with the preparation and design of product and sales decks for client presentations or internal use.
- Create engaging text, image, and video content for social media and digital marketing platforms.
- Edit and assemble video content for events, campaigns, and social media use.
- Perform administrative and reporting duties to support the marketing department.
- Take an additional ad-hoc responsibilities as required by Management or Head of Department.
Requirements:
- Possess at least a Bachelor’s Degree in Marketing, Communications, Public Relations or a related field.
- Minimum 3 years of relevant experience with a strong focus on event planning and execution.
- Proven ability to manage multiple events and campaigns simultaneously with minimal supervision.
- Experience in social media strategy and content creation.
- Proficiency in design tools such as Adobe Photoshop, Illustrator, or Canva is a plus.
- Basic video editing skills for creating simple marketing videos.
- Familiarity with CRM platforms is an added advantage.
- Strong organizational, project management, and time management skills.
- Excellent communication and interpersonal skills.
- Ability to work independently as well as part of a collaborative team.
- Candidate with a shorter notice period is preferred.