Commercial Assistant
Job Summary
The Commercial Assistant is responsible for maximizing the value of parking assets through strategic pricing and marketing initiatives. This role involves developing business partnerships and optimizing occupancy to drive revenue growth. You will work closely with a driven team to transform underutilized parking spaces into profitable opportunities.
Responsibilities
- Execute revenue and pricing strategies
- Identify and secure corporate partnerships
- Drive marketing and demand generation
- Analyze occupancy and revenue trends
Required Skills
- Commercial and sales mindset
- Negotiation and business development
- Marketing and creative thinking
- Analytical skills
Job Details
Responsibilities
Revenue & Pricing Strategy
- Conduct competitor parking rate surveys and market analysis.
- Design competitive and dynamic parking pricing structures to maximize yield.
- Develop parking products, such as season passes, hourly deals, and event rates.
- Monitor occupancy trends and adjust strategies to improve revenue.
Business Growth & Partnerships
- Identify and secure corporate partnerships to drive consistent volume.
- Promote bulk parking bay arrangements, such as storage and fleet parking.
- Develop proposals and negotiate commercial agreements to secure long-term value.
- Build a pipeline of potential clients for unused parking capacity.
Marketing & Demand Generation
- Plan and execute social media marketing campaigns for parking locations.
- Promote available parking spaces through digital channels to reach a wider audience.
Requirements
- Strong commercial and sales mindset.
- Comfortable with pricing, negotiation, and business development.
- Creative thinking for marketing and promotions.
- Analytical ability to interpret occupancy and revenue data.
- Self-driven, proactive, and results-oriented.
- Experience in sales, marketing, or asset monetization is a plus.
Bonus Skills (Nice to Have)
- Social media marketing experience.
- Basic design knowledge (Canva/Photoshop).
- Experience in sales, leasing, or property-related industries.
- Understanding of pricing strategy or yield management.