Influencer Marketing Specialist
Job Summary
The Influencer Marketing Specialist will manage end-to-end influencer campaigns, from sourcing and onboarding creators to strategy development and performance reporting. The role involves building strong relationships with industry partners and negotiating campaign deliverables. You will also monitor social media trends to provide strategic recommendations for client campaigns.
Responsibilities
- Source and onboard influencers
- Develop influencer strategies
- Manage end-to-end campaigns
- Negotiate rates and deliverables
- Track and report performance
Required Skills
- Social media platform expertise
- Negotiation and communication
- Time management and organization
- Strategic planning
- Problem-solving
Job Details
Responsibilities:
- Source, evaluate, and onboard suitable influencers and content creators for campaigns.
- Develop influencer strategies based on client objectives, target audience, and budget.
- Manage end-to-end influencer campaigns from briefing to content delivery and reporting.
- Build and maintain strong relationships with creators, agencies, and industry partners.
- Negotiate rates, deliverables, and campaign requirements with influencers.
- Prepare campaign briefs, timelines, and content guidelines.
- Monitor content submissions and ensure deliverables meet brand requirements.
- Track campaign performance and compile post-campaign reports and insights.
- Stay updated on social media trends, creator trends, and platform updates.
- Support client servicing and provide influencer recommendations for ongoing campaigns.
Requirements:
- Passionate about social media, influencer marketing, and digital trends.
- Strong understanding of TikTok, Instagram, Xiaohongshu (XHS), YouTube, and emerging platforms.
- Excellent communication, negotiation, and relationship management skills.
- Highly organized with strong attention to detail and time management.
- Able to manage multiple campaigns and deadlines simultaneously.
- Proactive, resourceful, and solution-oriented.
- Comfortable working in a fast-paced agency environment.
- Experience in influencer marketing, talent management, PR, or digital marketing is a plus.
- Fresh graduates with relevant internship experience are encouraged to apply.