Online Marketing Executive
Job Summary
The Online Marketing Executive will manage social media channels, conduct live selling sessions, and oversee e-commerce store operations. This role focuses on content creation, digital advertising management, and driving online sales through strategic marketing campaigns. The position requires a proactive individual comfortable with on-camera hosting and performance-driven marketing.
Responsibilities
- Manage social media content and engagement
- Conduct regular live selling sessions
- Create viral video and photo content
- Manage digital ad campaigns and e-commerce platforms
- Monitor performance and report marketing metrics
Required Skills
- On-camera presentation skills
- Social media management (TikTok, FB, IG)
- Video editing (CapCut, Canva, Premiere)
- Digital advertising (Ads Manager)
- Copywriting and communication skills
Job Details
### Responsibilities
1. Social Media Management: Develop and oversee daily content for Facebook, Instagram, TikTok, and Xiaohongshu (RedNote). Craft posts, reels, and stories; ensure a regular posting timetable; engage with comments/messages; and boost follower counts.
2. Live Selling & Live Streaming: Conduct live sessions on TikTok Shop, Facebook Live, and Shopee Live. Present products professionally, field customer inquiries, and motivate viewers to purchase. Collaborate on scripts and promotional initiatives.
3. Content Creation: Capture product videos, produce viral Reels/TikToks, engage in photoshoots, and write marketing captions while staying updated on trends.
4. Digital Marketing: Design monthly campaigns, manage Facebook/TikTok Ads, evaluate advertising effectiveness, and drive website traffic/leads for custom orders.
5. E-commerce Management: Oversee storefronts (Shopee, TikTok Shop, Lazada), manage product listings, pricing, and promotions.
6. Customer Engagement: Respond to inquiries across all digital channels, nurture relationships, and address complaints.
7. Brand Development: Enhance online visibility, collaborate with influencers and sports clubs, and promote new product launches.
8. Market Research: Observe competitors, investigate trending products, and propose innovative sales-boosting ideas.
9. Performance Reporting: Compile weekly and monthly reports to assess outcomes and recommend improvements.
### Requirements
- Education: Diploma or degree in Marketing, Business, Mass Communication, or related discipline, or relevant professional experience with a strong portfolio.
- Skills: Outstanding communication, confidence in on-camera presentations, innovative mindset, photography/videography basics, video editing (CapCut, Canva, Premiere), graphic design (plus), and knowledge of social/e-commerce platforms.
- Preferred Experience: Live selling, TikTok Shop management, Facebook Ads, sportswear/fashion industry, and viral content creation.
- Personality: Dynamic, upbeat, proactive, results-oriented, and able to thrive under tight deadlines.
### Key Performance Indicators (KPIs)
- Monthly follower increase of 10–15%.
- Minimum 5–7 social media updates per week.
- 10–15 short-form videos per month.
- 3–5 live selling sessions weekly.
- Meeting monthly sales objectives and enhancing engagement rates.
### Working Hours
- Monday to Friday: 9:00 AM – 6:00 PM
- Saturday availability for events/live sessions as needed.
- Flexible evening schedule for live selling sessions when required.
### Bonus Skills
- Canva Pro, CapCut, Adobe Photoshop, Adobe Illustrator, Meta Business Suite, TikTok Ads Manager, Google Analytics, photography/lighting setups, and AI tools (ChatGPT).