Head of Editorial
Job Summary
We are seeking a highly creative and data-driven Head of Editorial to lead content strategy for WORLD OF BUZZ. The role involves guiding a team of writers and editors to produce high-engagement, viral content across articles and social media platforms. You will balance editorial creativity with performance analytics to drive audience growth and platform reach.
Responsibilities
- Lead editorial and social content strategy
- Manage and mentor a team of content creators
- Analyze content performance metrics to optimize growth
- Oversee quality control and editorial standards
- Drive viral content production across platforms
Required Skills
- 2+ years editorial/copywriting experience
- 2+ years team management experience
- Expertise in social media algorithms
- Strong data analysis and performance tracking
- Excellent English and BM proficiency
Job Details
### Editorial & Creative Leadership
- Oversee both in-house & branded article creation, headlines, and storytelling angles to maximize clicks and readability.
- Guide social media content (TikTok, Instagram, Facebook, etc.) with strong instincts for virality and shareability.
- Ensure every piece of content has strong hooks, compelling framing, and audience-first storytelling.
- Maintain high standards of English, clarity, and editorial judgment.
### Performance & Growth
- Be deeply data-driven: track content performance across platforms (CTR, engagement rate, retention, shares, watch time).
- Continuously optimize content strategy based on analytics and insights.
- Identify growth opportunities in new formats, platforms, and content styles.
- Conduct regular performance reviews and translate insights into actionable improvements.
### Team Leadership
- Lead and mentor a team of writers, editors, and social content creators.
- Set clear expectations for output quality, speed, and performance.
- Build a culture that values creativity, speed, and accountability.
### Quality Control & Editorial Judgment
- Exercise strong editorial judgment on tone, accuracy, and appropriateness of content.
- Ensure content is culturally relevant, non-offensive, and aligned with platform guidelines.
- Uphold a strong sense of “common sense” in what is publishable vs not publishable.
### Requirements
- At least 2 years of experience in the field of copywriting, editorial or content marketing.
- Minimum of 2 years’ experience managing a team.
- Preferred age: 29-35 years old.
- Deep understanding of social media algorithms, trends, and audience psychology.
- Performance obsessed and highly analytical.
- Comfortable being in a leadership role to guide, coordinate and oversee editorial processes.
- Excellent in written and spoken English and understands BM (Mandarin is a plus).
- Meticulous and have a strong attention to detail.
- Must have an eye for story-hooks to capture audience attention.
- Able to work long hours whenever required to cover breaking news.
### Perks
- Parking provided.
- Opportunity to lead content for an established, high-traffic digital media brand.
- Power to shape and execute ideas.
- Direct impact on millions of monthly readers and social audiences.
- Freedom to experiment with new content formats and storytelling styles.