Marketing Manager
Job Summary
The Marketing Manager will lead and execute strategic marketing initiatives to drive brand awareness and customer engagement. The role involves developing multi-channel marketing campaigns and collaborating with internal teams to support business growth. You will be responsible for optimizing marketing budgets and analyzing performance metrics to achieve company objectives.
Responsibilities
- Develop and execute marketing strategies
- Manage digital marketing and social media
- Monitor market trends and competitor activity
- Manage marketing budgets and performance reporting
- Lead and mentor the marketing team
Required Skills
- 5+ years marketing experience
- Strong digital marketing & branding expertise
- Leadership and project management
- Proficiency in English, Bahasa Malaysia, and Mandarin
- Analytical and creative mindset
Job Details
Key Responsibilities:
- Develop and implement effective marketing strategies and campaigns to promote the company’s products and services
- Manage digital marketing activities including social media, online advertising, email marketing, and content creation
- Monitor market trends, customer insights, and competitor activities to identify business opportunities
- Plan and oversee branding, promotional events, and marketing campaigns
- Work closely with the sales and operation teams to support business objectives
- Manage and optimise marketing budgets and campaign performance
- Analyse campaign results and prepare marketing performance reports
- Coordinate with external agencies, designers, and vendors when required
- Ensure brand consistency across all marketing materials and platforms
- Lead and manage the marketing team to achieve company goals
Job Requirements:
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
- Minimum 5 years of relevant marketing experience, preferably in healthcare, wellness, retail, beauty, or related industries
- Strong knowledge of digital marketing and social media platforms
- Experience in branding, campaign planning, and customer engagement strategies
- Strong leadership, communication, and project management skills
- Creative, analytical, and results-oriented mindset
- Ability to work independently and manage multiple projects simultaneously
- Proficiency in English and Bahasa Malaysia; Mandarin will be an added advantage
Good to Have:
- Experience in beauty, wellness, or healthcare industry
- Basic knowledge of content creation tools (Canva, CapCut, Adobe, etc.)
- Experience with paid ads (Meta Ads, Google Ads, TikTok Ads)