Branding Marketing Manager
Job Summary
The Manager, Branding & Marketing supports brand strategy, marketing campaigns, and customer engagement to strengthen brand positioning and business growth. This role involves developing integrated marketing plans, managing campaign execution across various channels, and utilizing market intelligence to drive continuous improvement. The position requires strong analytical skills and project management expertise to ensure optimal brand performance and ROI.
Responsibilities
- Develop and execute integrated brand and marketing strategies.
- Manage end-to-end marketing campaigns across ATL, BTL, and digital channels.
- Analyze market data and consumer insights for strategic decision-making.
- Establish KPIs and optimize campaign performance via PDCA cycles.
- Coordinate with agencies and internal teams for cross-channel alignment.
Required Skills
- 3-5 years of branding and marketing experience
- Proficiency in campaign execution and media planning
- Strong analytical and data interpretation skills
- Project management and stakeholder coordination
- Knowledge of CRM, KPI tracking, and ROI measurement
- Advanced Microsoft Office skills (Excel, PowerPoint, Word)
Job Details
A. Brand Management & Governance
- Define, refine, and uphold brand strategy, positioning, architecture, and identity across all touchpoints.
- Ensure consistent brand messaging, tone, and communication standards across all channels.
- Track and analyze brand performance metrics (awareness, perception, equity) and translate insights into improvements.
B. Annual & Mid-Long Term Marketing Planning
- Develop and execute annual and strategic marketing plans aligned with business objectives.
- Translate marketing strategy into integrated campaign plans, timelines, and channel coordination.
- Manage marketing budgets and evaluate campaign effectiveness, ROI, and prioritization scenarios.
C. Market Intelligence & Analysis
- Conduct market, consumer, competitor, and environmental analysis to support strategic decision-making.
- Develop segmentation, funnel analysis, forecasting, and customer insights to guide marketing direction.
- Translate data and insights into actionable recommendations for campaigns and targeting strategies.
D. Brand Communication & Execution
- Lead planning and execution of integrated marketing campaigns across ATL, BTL, digital, and experiential channels.
- Manage agency coordination and ensure consistency of creative assets and brand messaging.
- Oversee cross-channel integration and alignment with sales, operations, and customer engagement teams.
E. PDCA & Performance Review
- Establish and manage campaign KPIs, measurement systems, and performance dashboards.
- Monitor campaign performance, prepare reports, and ensure real-time optimization actions.
- Drive continuous improvement through PDCA cycles, including ROI tracking and campaign adjustments.
F. Innovation & Growth Support
- Identify and develop new marketing ideas, campaigns, and brand engagement initiatives.
- Explore new markets, segments, and growth opportunities through structured experimentation.
- Support execution of innovative and experiential marketing approaches to drive brand growth.
Requirements:
- Bachelor’s Degree in Marketing, Business, or related field.
- Minimum 3–5 years of experience in branding, marketing, or integrated campaign management.
- Experience in automotive industry or fast-paced consumer product environment is an added advantage.
- Strong understanding of branding, campaign execution, media channels, and digital marketing.
- Analytical mindset with ability to interpret campaign and consumer data.
- Good project management, communication, and stakeholder coordination skills.
- Knowledge of CRM, customer lifecycle, KPI tracking, ROI measurement, and cross-channel integration.
- Proficient in Microsoft Excel, PowerPoint, and Word.