Digital Marketing Executive
Job Summary
The Digital Marketing Executive will manage social media content and advertising campaigns for cooking paste products. This role involves creating engaging visuals and videos, monitoring platform performance, and optimizing ads to maximize ROI. Additionally, the position supports the sales team with promotional materials and provides regular performance analysis.
Responsibilities
- Plan and create engaging content for social media
- Design graphics and edit basic videos
- Manage and optimize advertising campaigns
- Prepare performance reports and trend analysis
- Support sales team with promotional materials
Required Skills
- Social Media Management
- Content Creation & Design
- Video Editing
- Digital Advertising (Google, FB, Lazada, Shopee, TikTok)
- Performance Tracking & Reporting
Job Details
Key Responsibilities
Content Creation
- Plan and create engaging content for social media and email campaigns related to cooking paste.
- Design simple graphics and visuals for posts (recipes, promotions, tips).
- Edit basic videos with text overlays and transitions for social platforms.
- Schedule posts using social media management tools to maintain consistent presence.
Ad Management
- Set up and manage campaigns on Google, Facebook, Lazada, Shopee, TikTok.
- Monitor ad performance and optimize campaigns to maximize ROI.
- Test creatives, targeting, and copy to improve results.
Reporting & Analysis
- Track campaign performance and engagement metrics.
- Prepare weekly or monthly performance reports with recommendations.
- Identify trends to improve future marketing strategies.
Sales Team Support
- Provide simple designs, brochures, or promotional materials as needed.
- Coordinate with the sales team to support campaigns and client requirements.
Requirements
- Workload Expectation: 2 social media posts/week and 1 simple video/week
- Moderate ad campaigns with regular monitoring
- Light reporting and occasional sales support
Benefits
- Annual Increment
- Company Trip