Social Media Event Coordinator
Job Summary
The Social Media & Event Coordinator will manage official social media channels across multiple platforms including Instagram, Facebook, and TikTok. This role involves developing content strategies aligned with branding goals and coordinating both online and offline events. Additionally, the candidate will monitor performance analytics to optimize engagement and outreach strategies.
Responsibilities
- Manage official social media accounts
- Develop and execute content plans
- Coordinate online and offline events
- Monitor and analyze engagement metrics
Required Skills
- 1-3 years social media/digital marketing experience
- Proficiency in IG, FB, Twitter, RED, and TikTok
- Event coordination experience
- Strong copywriting and visual editing
- Fluent in Chinese and English
Job Details
Job Description:
- Manage and operate the company’s official social media accounts, including but not limited to Instagram, Facebook, Twitter (X), Xiaohongshu (RED), and TikTok.
- Develop and execute social media content plans aligned with marketing and branding goals.
- Coordinate online and offline events such as product launches, pop-up events, community gatherings, etc.
- Monitor performance analytics and optimize content and strategy based on engagement metrics.
Requirements:
- 1–3 years of experience in social media management or digital marketing.
- Familiar with operating and growing brand presence on platforms like IG, FB, Twitter (X), Xiaohongshu, and TikTok.
- Experience in event coordination or marketing campaigns is a strong plus.
- Strong content creation skills, including copywriting and basic visual editing.
- Proficiency in Chinese and English (written and spoken).