PR & Communications Strategist

### Responsibilities **Reputation Intelligence** - Monitor online sentiment across news, social media, forums, and community platforms. - Track emerging topics, risks, misinformation, and public reactions. - Prepare daily/weekly insight summaries and issue alerts during sensitive situations. **Strategic Analysis & Advisory** - Analyse public conversations and identify what matters for the brand’s credibility and trust. - Translate data trends into strategic implications and recommendations. - Support development of reputation playbooks, narratives, and communication strategies. **Stakeholder & Issue Mapping** - Map key audiences, opinion drivers, communities, and other risk drivers. - Identify gaps in brand promise vs. citizen/customer experience. **Content & Messaging Support** - Draft talking/seeding points, narrative frameworks, FAQ decks, and key narratives. - Support development of campaign ideas that strengthen public trust. **Cross-Functional Collaboration** - Work closely with execution teams to frame, execute and oversee issue and crisis management efforts. - Participate in war-room simulations, scenario planning, and reputation audits. **Maintain Client Relationships** - Manage projects end-to-end: timelines, deliverables, and coordination across teams and stakeholders. - Liaise with clients to understand requirements, provide updates, and ensure work aligns with expectations. - Track progress, escalate issues when needed, and ensure deadlines are met without compromising quality. **Reporting & Documentation** - Prepare reports for leadership summarising insights, risks, and recommended actions. - Maintain an informational database and keep updated with industry trends and stories. ### Requirements **Required Qualifications** - Degree or diploma in Communications, Public Relations, Marketing, social sciences, business or a related field. - Strong analytical ability and interest in public sentiment, societal trends, and online discourse. - Comfortable working with data (qualitative + quantitative). - Strong writing, synthesis, and presentation skills. - Social media savvy; understands platform dynamics and community behaviours. - Able to handle fast-moving topics and multiple priorities. **Bonus Skills (Nice-to-Have)** - Experience with social listening and analytics. - Exposure to issues management, public affairs, or strategic communications. - Awareness of Malaysian socio-political and cultural landscape.