Mandarin Digital Marketing Specialist
Job Summary
We are seeking a Mandarin-speaking Performance Marketing specialist to manage and optimize paid advertising campaigns across Google, Meta, and TikTok platforms. The role involves analyzing campaign metrics, conducting A/B testing, and collaborating with creative teams to drive performance and ROI. You will be responsible for scaling successful campaigns while maintaining strict budget and performance targets.
Responsibilities
- Plan and execute paid advertising campaigns
- Monitor and optimize campaign metrics (CTR, CPC, CPA, ROI, ROAS)
- Conduct A/B testing for creatives
- Prepare performance reports with actionable insights
Required Skills
- Google Ads, Meta Ads, TikTok Ads proficiency
- Google Analytics (GA4) and Meta Pixel
- Data-driven analytical mindset
- Campaign optimization and A/B testing
Job Details
Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels.
- Manage full campaign structure including campaigns, ad sets, targeting, and creatives.
- Monitor and analyze campaign performance based on key metrics (CTR, CPC, CPA, ROI, ROAS).
- Continuously optimize campaigns by adjusting audience targeting, bidding strategies, placements, and creatives.
- Conduct A/B testing for ad creatives (copy, visuals, landing pages) to improve performance.
- Collaborate with the creative team to develop high-converting ad creatives (UGC, videos, banners).
- Analyze data and prepare performance reports with actionable insights.
- Utilize tools such as Google Analytics (GA4), Meta Ads Manager, and Looker Studio for tracking and reporting.
- Scale successful campaigns by increasing budgets and expanding audience segments while maintaining performance targets.
Requirements:
- Bachelor’s Degree in Marketing, Business, or related field.
- Minimum 2–5 years of experience in performance marketing or paid advertising.
- Strong hands-on experience with Google Ads, Meta Ads, TikTok Ads.
- Proven track record in optimizing campaigns based on CPA, ROI, ROAS, CTR, CPC.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Experience in A/B testing and campaign optimization.
- Familiar with tools such as GA4, Meta Pixel, Google Tag Manager.
- Ability to manage multiple campaigns and budgets independently.
- Good communication and teamwork skills.
- Able to attend physical interview at Bukit Jalil.