Digital Marketing Executive
Job Summary
The Digital Marketing Executive will brainstorm and execute performance-driven campaigns across multiple digital channels. You will be responsible for creating persuasive copy, producing video ads, and managing content to generate leads. The role requires analytical thinking to optimize campaigns and conduct market research to understand customer psychology.
Responsibilities
- Execute performance-driven marketing campaigns
- Write persuasive copy and video scripts
- Produce video ads and creative content
- Manage and optimize cross-channel ad campaigns
- Analyze data and perform AB testing
Required Skills
- 4+ years digital marketing experience
- Strong copywriting
- AI prompting proficiency
- Analytical and research skills
- Creative design and video editing
Job Details
Responsibilities:
- Brainstorm creative marketing ideas and execute performance-driven campaigns.
- Write authentic and persuasive copy in a variety of formats, including ads, video scripts, landing pages, and emails.
- Produce long-form and short-form video ads, including scriptwriting and creating post-edit briefs.
- Create content such as short videos, e-books, and infographics to generate leads.
- Set up and optimize ad campaigns on Facebook, Instagram, Google, YouTube, and other online channels.
- Analyse campaign numbers and perform rigorous AB testing to maximize return on marketing dollars.
- Conduct market research, plan surveys, and do Zoom chats to understand the psychology of our customers.
- Constantly look out for and explore new marketing trends and platforms.
Requirements:
- Education & Experience: Diploma or Degree holder.
- Minimum 4 (four) years of experience in digital marketing.
- [Preferred] Keen interest in financial markets, investing, and trading.
- Strong copywriting background.
- Good AI prompting skills.
- Creative eye for design.
- Intelligent, analytical mind.
- Attention to detail.
- Proactivity, keen sense of urgency.
- Commitment and loyalty as a team player.
- Independent problem-solving skills.
- Fast learner.
- Having these skills will double your chances: Meta Ads, Google Ads, ClickFunnels, HubSpot CMS, Email marketing, Adobe Photoshop / Illustrator, Adobe Premiere Pro / DaVinci Resolve.