Digital Marketing Executive
Job Summary
The Digital Marketing Executive will be responsible for developing brand positioning, executing digital campaigns, and managing content across social media platforms. The role involves optimizing lead-generation strategies, overseeing paid advertising campaigns on Google and Meta, and analyzing performance data. Additionally, the candidate will create engaging content and ensure brand consistency while staying updated on digital marketing trends.
Responsibilities
- Develop brand positioning and digital campaign strategies
- Manage and optimize paid social and digital ads (Google/Meta)
- Create and curate engaging content across social channels
- Monitor social media and engage with audiences
- Analyze campaign performance and generate reports
Required Skills
- 2-3 years of experience in digital marketing
- Proficiency in English, Malay, and Chinese
- Strong analytical and data-driven skills
- Creative content creation and storytelling skills
- Experience with social media platforms and ad tools
Job Details
Responsibilities:
- Collaborate closely with clients and internal teams to develop brand positioning, digital campaign strategies, and content plans aligned with business objectives.
- Plan, execute, and optimize lead-generation strategies, supported by A/B testing, performance tracking, and data-driven insights.
- Manage daily social media activities by monitoring, engaging, and responding to audiences in a timely and professional manner, with a focus on nurturing leads and supporting sales conversion.
- Plan, manage, and optimize paid social and digital advertising campaigns, including Facebook Ads, Instagram Ads, and Google Ads, to maximize reach and ROI.
- Analyze campaign performance using analytics tools such as Meta (Facebook & Instagram) Insights, Google Analytics, and other relevant platforms; prepare performance reports and actionable recommendations.
- Create, curate, and manage engaging content (visuals, videos, captions, and short-form copy) across social media and other digital channels.
- Maintain a strong understanding of major social media platforms—Facebook, Instagram, Linkedln, TikTok, YouTube, rednote, X (Twitter), Telegram, Pinterest, and others—and deploy platform-specific strategies based on campaign goals.
- Stay updated on digital marketing trends, social media algorithms, and best practices to continuously improve campaign effectiveness.
- Support other digital initiatives such as SEO, content optimization, and basic website updates where required.
Requirements:
- Strong written and verbal communication skills in English, Bahasa Malaysia, and Chinese (spoken and written).
- Minimum Professional Certificate, Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, or equivalent in any field.
- At least 2–3 years of relevant working experience in digital marketing, social media management, or content creation.
- Preferably a Junior Executive with experience in Advertising, Media Planning, Digital Marketing, or related fields.
- Demonstrated experience in managing social media platforms and/or paid advertising campaigns is highly preferred.
- Creative mindset with a strong eye for content, storytelling, and brand consistency.
- Data-driven and analytical, with the ability to interpret performance metrics and translate insights into improvements.
- Able to work independently while also contributing effectively within a team-based environment.
- Well-organized, proactive, and able to manage multiple projects and deadlines.
- Full-time position available.