Franchise Business Development
Job Summary
This role focuses on building a franchise network from the ground up by designing repeatable opening plans, testing route-to-market approaches, and preparing franchise partners to run consistent food operations. You will identify and qualify potential franchise partners across Malaysia, lead pilot openings, and manage negotiations and deal-closing processes. Additionally, you will strengthen franchise operations through SOP creation, training plans, and performance tracking.
Responsibilities
- Research target markets and map franchise expansion territories
- Design franchise packages and financial models
- Prepare onboarding materials and standard operating procedures
- Run outreach campaigns to recruit franchise leads
- Manage relationships with franchise partners
Required Skills
- Minimum 2 years of business development or franchising experience
- Track record of closing B2B or franchise deals
- Knowledge of franchising basics and financial modelling
- Proficiency with CRM tools and Microsoft Office
- Strong communication and negotiation skills
Job Details
Strategy & Growth
- Research target markets and map high-potential territories for franchise expansion using local data and competitor checks.
- Design franchise packages and financial models that balance partner margins and company growth goals.
- Create short-term and quarterly growth plans with clear milestones and handoffs to operations and marketing.
Franchise Operations & Support
- Prepare onboarding materials, standard operating procedures, and training schedules for new franchisees.
- Coordinate site selection, vendor setup, and initial supply chain checks to enable smooth openings.
- Monitor early operations, collect performance data, and recommend quick fixes to improve consistency.
Sales & Partner Management
- Run outbound outreach and follow-up campaigns to recruit franchise leads and convert prospects into signed agreements.
- Manage relationships with franchise partners, including periodic reviews, commercial discussions, and renewal talks.
- Use a CRM to log leads, track progress, and report pipeline health to the leadership team.
Qualifications & Experience
- Minimum 2 years of relevant experience in new business development, franchising, sales, or operations, preferably in the food and beverage sector.
- Proven track record of closing B2B or franchise deals, with examples of targets met or territories opened.
- Diploma or degree in Business, Hospitality, Marketing, or related field preferred but not mandatory if experience is strong.
Hard Skills & Knowledge
- Practical knowledge of franchising basics, franchise agreement terms, and simple financial modelling for unit economics.
- Proficient with CRM tools and Microsoft Office, especially Excel for basic projections and reporting.
- Familiarity with site selection criteria, vendor onboarding, and SOP documentation for food operations.
Soft Skills & Qualities
- Strong communication and negotiation skills, able to present terms clearly and build trust with partners.
- Organised and process-minded, able to manage several franchise pipelines at once and keep timelines tight.
- Resourceful and hands-on, willing to visit sites, run training sessions, and solve on-the-ground issues.