Junior/Senior Strategist

Date PostedMay 23, 2026LocationMalaysiaCompanyMedia Works Sdn. Bhd.SalaryRM 3000 - 4000TypeFull-Time

Job Summary

The Strategist will manage platform growth briefs and lead brand campaigns across the Mediaworks network. This role involves developing audience retention strategies, conducting market research, and translating data into actionable business outcomes. You will collaborate across teams to ensure brand consistency and drive commercial performance.

Responsibilities

  • Develop brand and marketing strategies
  • Lead campaign planning from insight to execution
  • Own platform growth strategy across social and digital channels
  • Translate audience research into actionable recommendations
  • Align editorial, sales, and creative teams
  • Manage performance reporting and data-driven decision making

Required Skills

  • 1 to 3 years in brand, marketing, or platform strategy
  • Outcome-oriented mindset
  • Strong presentation and stakeholder management skills
  • Deep understanding of the Malaysian digital media landscape
  • Experience in agency and cross-functional coordination
  • Analytical thinking and passion for platform growth

Job Details

### Platform Growth Strategy You will create and oversee strategies aimed at expanding Mediaworks' social and digital platforms, focusing on audience reach, brand visibility, monetization, and commercial impact. This involves determining suitable content formats for specific platforms, developing audience retention strategies, and translating platform growth into tangible business results. You will actively seek out opportunities to attract new audiences, experiment with new formats, and optimize our platforms. ### Brand & Campaign Support You will collaborate with the strategy team to design and implement brand and marketing campaigns across the Mediaworks network. This entails contributing to campaign briefs, managing timelines, coordinating between teams, and ensuring that the output is polished, consistent with the brief, and timely. As you gain experience, you'll assume greater responsibility, leading smaller projects from inception to completion. ### Research & Audience Insight You will assist in gathering and organizing audience insights that underpin our strategic choices. This may involve compiling market research, analyzing competitor activities, monitoring platform trends, or formatting data for broader team accessibility. ### Content & Brand Consistency You will aid the team in maintaining consistency for Mediaworks' brands across all touchpoints—from pitch presentations to social media content to client-facing documents. ### Cross-team Coordination You will facilitate collaboration among editorial, sales, social, and creative teams, helping to align strategic plans with actual production. ### Performance Tracking You will contribute to monitoring and reporting on the performance of campaigns, platforms, and brands by compiling data, identifying trends, and enhancing the team's understanding of what is successful and what requires adjustment.