Social Media Executive

Job Summary Ready to turn great food into scroll-stopping content? Working with us at RAPID F&B SDN BHD you will join a growing hospitality team that runs multiple restaurant concepts across Kuala Lumpur. We care about memorable dining moments and community, and we want your creativity to make our brands more visible and loved online. As the Social Media & Content Executive you will be the builder who creates and scales content systems for Rhea Bistro, Social Room and Upper House while supporting event coverage for Skillet KL. You will plan content calendars, shoot food and lifestyle imagery, edit short-form videos for Reels and TikTok, manage post timing and captions, and track simple performance metrics so our campaigns get better each month. Your Growth & Impact Build a visible portfolio of cross-brand content by producing regular food photography, lifestyle shoots and short-form video that highlight menu launches and in-venue experiences. Expand your editorial skills by owning monthly content calendars, scheduling posts across Meta Business Suite and Instagram, and crafting captions and hashtag strategies that drive engagement. Sharpen your production and editing craft using tools like CapCut, InShot, Adobe Premiere Pro and Lightroom while coordinating shoots with outlet teams and external photographers. Strengthen your analytical approach by preparing clear monthly reports on reach, engagement and follower growth, then using those insights to recommend practical improvements. Position yourself for career growth by managing multiple brands, supporting promotions and events, collaborating with marketing and outlet teams, and taking increasing ownership of campaign deliverables. Requirements & Responsibilities Content Production - Create appetising food and lifestyle photography that represents each outlet and menu item, using both staged shoots and in-venue captures. - Film and edit short-form video for Reels and TikTok, producing snackable clips and simple ads that fit platform formats. - Maintain an organised library of raw and edited assets in Canva, Dropbox and Google Drive for easy reuse across brands. - Work with outlet teams and external photographers to plan shoots and secure the assets needed for campaigns and menus. Channel & Community - Own monthly content calendars and the post schedule across Meta Business Suite and Instagram, aligning posting cadence to promotions and events. - Write clear, engaging captions and hashtag sets that match each brand voice and aim to grow reach and engagement. - Manage day-to-day community touchpoints by responding to comments and messages and routing enquiries or complaints to the relevant outlet team. Campaigns, Events & Reporting - Support new menu launches, promotions and live events by capturing photos, videos and Stories on site. - Prepare concise monthly reports on reach, engagement and follower growth and suggest practical, measurable improvements. - Coordinate with marketing and outlet teams to deliver campaign assets on time and ensure consistent brand presentation across properties. Qualifications & Experience - Diploma or Degree in Marketing, Mass Communication, Media or a related field. - 1 to 3 years of hands-on experience in social media management or content creation. - Experience in F&B, hospitality or lifestyle marketing is an advantage but not mandatory. - Willing to work occasional evenings, weekends and public holidays for events and photoshoots. Hard Skills & Knowledge - Strong eye for food photography and practical experience shooting engaging short-form video. - Comfortable editing with tools such as CapCut, InShot, Adobe Premiere Pro and Lightroom. - Familiar with Canva for asset design and Meta Business Suite for scheduling and publishing. - Organise and share assets reliably using Dropbox and Google Drive and keep source files well labelled. Soft Skills & Qualities - Good command of written English with proven caption-writing ability that speaks to our customers. - Creative and proactive, able to manage multiple brands and competing priorities with attention to detail. - Team player who communicates clearly with outlet managers, suppliers and external photographers. - Reliable time management and a practical mindset for improving content performance month to month.