Marketing Manager

Job Summary We are looking for a creative and hands-on Senior Marketing Executive to lead our digital content and paid advertising efforts. You will manage our brand across Facebook, Instagram, TikTok, Rednote (Xiaohongshu) and our website, creating engaging content in English, Malay and Mandarin. From developing content ideas to managing production and campaigns, you will play a key role in growing our brand presence and engaging our audience. Key Responsibilities Content - Plan a monthly calendar for each channel aligned with product launches, promotions and festive seasons. - Make new ad creatives each week: short videos, static posts, carousels and ad copy; agree weekly targets. - Create platform-specific content in English, Malay and Mandarin. - Create and maintain a brand guide: tone of voice, visual style and templates. - Update website and landing pages. Paid Ads - Set up and run paid campaigns on social media platforms. - Manage the full funnel: awareness, retargeting and lead generation. - Setup tracking via tags and identifiers. - Test different creatives, audiences, offers and languages. - Monitor daily ad spend and keep cost per lead in target range. - Send a weekly report on spend, leads and cost per lead. Leads and CRM - Connect all lead sources to CRM: ad forms, website forms, WhatsApp and direct messages. - Ensure each lead has correct source, channel, campaign and language data. - Ensure sales team receives new leads quickly via automatic alerts or lead assignment. - Find and repair broken lead flows. - Meet sales team monthly to identify channels/campaigns that convert to paying customers. Community - Setup and manage community groups with customers. - Monitor comments and messages on all channels. - Collect customer feedback and share with product team. Requirements Qualifications: - 3 to 5 years of experience in digital marketing or content marketing. - Fluent written and spoken Malay, English and Mandarin. - Portfolio of social media content created, with emphasis on short-form video. - Experience with paid campaigns on Meta Ads Manager or TikTok Ads Manager. - Experience with lead flows: ad forms, website forms, UTM tags and CRM. - Skill with content production tools; able to produce content or direct freelancers/internal staff. Why Join Us - Full ownership with low bureaucracy: You own the full process and creative freedom, from the first idea to the lead in the CRM. - The right tools: Software and AI tools will be provided to make content faster and better. - An underserved industry with product market fit. Many automotive businesses in Malaysia still uses paper, WhatsApp and spreadsheets. They need a better solution and Pitstop has proven that we can build one.