Marketing Intern
Job Summary
Gain hands-on experience in the advertising industry by supporting campaigns across billboards, digital out-of-home, and transit media. Work alongside the team to research advertising opportunities, develop media proposals, and coordinate campaigns. Support marketing activities and business development while building practical media planning skills.
Responsibilities
- Research target audiences, market trends and advertising opportunities.
- Prepare media proposals, presentation decks, quotations and campaign schedules.
- Coordinate with clients, agencies, media owners and production partners.
- Support social media content creation and business development tasks.
- Maintain media inventories, rate cards and campaign records.
Required Skills
- Currently pursuing a diploma or degree in Marketing, Advertising, Mass Communication, Business or related fields.
- Available for a 3 - 6 months internship.
- Good written and verbal communication skills in English and Bahasa Malaysia.
- Familiar with Microsoft Excel, PowerPoint, Word and Canva.
- Organised, attentive to detail and interested in advertising.
Job Details
About the Role
Gain hands-on experience in the advertising industry, supporting campaigns across billboards, digital out-of-home (DOOH) and transit media. You will work alongside our team to research advertising opportunities, develop media proposals, coordinate campaigns and support the company’s marketing activities.
Job Responsibilities
1. Media Planning & Research
- Research target audiences, market trends, competitor campaigns and advertising opportunities.
- Assist in selecting suitable media locations and formats based on clients’ objectives, target markets and budgets.
- Compile site information, location maps, audience data and media rates to support recommendations.
2. Proposal & Presentation Development
- Assist in preparing media proposals, presentation decks, quotations and campaign schedules.
- Organise site photographs, specifications and supporting information for client presentations.
- Check proposals for accuracy, consistency and completeness before review by the team.
3. Campaign Coordination
- Support coordination with clients, agencies, media owners and production partners under the team’s guidance.
- Follow up on media availability, artwork requirements, submissions and campaign deadlines.
- Maintain campaign trackers covering bookings, approvals, installation and go-live dates.
4. Marketing & Business Development Support
- Assist in creating company social media content, project highlights and campaign case studies.
- Research prospective clients and maintain an organised prospect database.
- Support the preparation of sales materials, credentials decks and pitch presentations.
5. Media Information Management
- Keep media inventories, rate cards, supplier contacts and campaign records updated.
- Organise artwork, proposals and project files for easy access by the team.
What You Will Learn
- How client briefs become practical media recommendations.
- How advertising proposals, budgets and campaign schedules are developed.
- How media owners, agencies and production teams coordinate campaign delivery.
- How to prepare client presentations and campaign reports.
Work will be assigned and reviewed by a supervising team member, with responsibilities developing throughout the internship.
Requirements
- Currently pursuing a diploma or degree in Marketing, Advertising, Mass Communication, Business or a related field.
- Available for a 3 - 6 months internship.
- Good written and verbal communication skills in English and Bahasa Malaysia.
- Familiar with Microsoft Excel, PowerPoint and Word; Canva skills are an advantage.
- Organised, attentive to detail and able to manage deadlines.
- Interested in advertising, media planning and brand communications.
- Willing to learn, ask questions and contribute ideas. Previous agency experience is not required.