Branding Marketing Manager

About the Role We are looking for a strategic, creative and results-driven Branding & Marketing Manager to lead brand development, integrated marketing campaigns, content strategy, influencer partnerships and event marketing initiatives. The ideal candidate is someone who understands how to build a strong brand identity while translating marketing strategies into measurable business results. Key Responsibilities 1. Brand Strategy & Development * Develop and execute brand positioning, messaging and identity strategies. * Maintain brand consistency across digital platforms, campaigns, partnerships and offline events. * Conduct competitor research, market analysis and audience segmentation. * Strengthen brand awareness, recognition and reputation. 2. Marketing Strategy & Campaign Management * Plan and execute integrated online and offline marketing campaigns. * Develop monthly and quarterly marketing calendars. * Manage campaign budgets, timelines and deliverables. * Evaluate campaign performance and optimize marketing strategies. 3. Digital & Social Media Marketing * Develop content strategies for Instagram, TikTok, YouTube, Telegram and other relevant platforms. * Work closely with social media and creative teams. * Understand SEO fundamentals, social search optimization and digital analytics. * Monitor audience growth, engagement, website traffic and conversion performance. 4. KOL, Partnerships & Event Marketing * Identify and manage influencer, creator and brand partnership opportunities. * Plan marketing activations for sponsorships, motorsport events and community initiatives. * Coordinate event-related branding, promotional content and media exposure. * Measure partnership and sponsorship effectiveness. 5. Marketing Analytics & Reporting * Establish marketing KPIs and reporting frameworks. * Track campaign performance, brand awareness, acquisition and conversion metrics. * Analyzing marketing expenditure and return on investment. * Prepare management reports with actionable recommendations. 6. Team & Project Management * Coordinate designers, content creators, social media executives and external agencies. * Ensure campaigns are delivered on time and within budget. * Improve marketing workflows, collaboration and execution quality. * Work closely with management to align marketing activities with business objectives. Requirements * Minimum 5 years of relevant marketing experience. * Proven experience in both brand building and campaign execution. * Strong understanding of digital marketing and social media ecosystems. * Experience managing marketing budgets and multiple projects. * Strong analytical, communication and presentation skills. * Ability to develop strategies and execute them independently. * Proficiency in English; Mandarin and Bahasa Malaysia are strong advantages. * Experience in entertainment, lifestyle, sports, motorsport, digital platforms or community-driven brands is advantageous. * Familiarity with Google Analytics 4, Google Search Console, Meta Business Suite and reporting tools is an advantage.