Marketing Executive

Key Responsibilities Brand & Marketing Strategy Plan and execute monthly marketing plans and brand initiatives Develop strategy to increase brand awareness, engagement, traffic and sales Identify marketing trends, customer behavior and competitor activities to identify new growth opportunities Ensure all marketing activities are aligned with the brand’s positioning and business objectives Campaign Planning & Execution Plan and coordinate ecommerce campaigns, including platform mega campaigns, payday campaigns, product launches and seasonal promotions Develop campaign concepts, promotional mechanics, bundles and marketing angles Coordinate campaign timelines and deliverables with relevant internal teams Monitor campaign performance and provide recommendations for improvement Tiktok & Ecommerce Growth Support the growth of Tiktok Shop and other ecommerce channels Monitor key performance indicators such as GMV, traffic, conversion rate, average order value and campaign performance Identify opportunities to improve product positioning, promotions and overall store performance Work closely with relevant teams to achieve monthly sales and marketing targets Content Strategy & Creative Direction Develop monthly and weekly content plans based on campaign objectives, product priorities and current trends Generate creative content ideas, hooks, selling angles and storytelling concepts Brief and coordinate with content creators, designers and other creative team members Review content performance and continuously improve content direction based on results Keep up with Tiktok, social media and industry trends to identify potential viral content opportunities Live Commerce Management Work closely with Live Hosts to improve live streaming performance and sales Plan live promotions, product focus, selling points and campaign mechanics Monitor live performance, including GMV, conversion, viewer engagement and other relevant metrics Identify areas for improvement and provide clear direction to improve live performance Affiliate / KOL Marketing Support the development and execution of affiliate and KOL strategies Identify suitable creators and collaboration opportunities for the brand Coordinate product seeding, campaigns, promotional activities and content requirements Monitor affiliate / KOL performance and identify high performing creators for further collaboration Develop initiatives to increase affiliate generated content and sales Performance Analysis & Reporting Track marketing, content, campaign and sales performance regularly Analyze performance data to understand what is working and identify areas for improvement Prepare weekly / monthly performance updates and reports Provide actionable recommendations based on data and market observations. Requirements Requirements Diploma/Degree in Marketing, Business, Mass Communication, or related field. Experience in TikTok marketing, livestream operations, or e-commerce industry is preferred. Familiar with TikTok Shop ecosystem and social media trends. Good communication and coordination skills. Responsible, proactive, and able to handle fast-paced operations. Able to work closely with live hosts and multiple internal teams. Able to communicate in English & Malay (Mandarin is a bonus).