Sales Manager

Job Responsibilities: - Drive profitable sales growth and independently execute the Malaysian sales strategy. - Acquire new customers, expand the existing customer base and identify opportunities for new and replacement crane demand. - Develop strategic partnerships with truck dealerships, bodybuilders, equipment distributors, fleet operators and industrial customers. - Identify market opportunities, generate leads, negotiate commercial terms and close profitable deals. - Develop competitive pricing strategies while protecting gross margins and overall profitability. - Coordinate technical requirements, crane installations and regulatory approvals. - Maintain accurate CRM records, manage quotations, monitor the sales pipeline and provide reliable sales forecasts. - Coordinate after-sales support to strengthen customer relationships and retention. Requirements: - Diploma Business Administration, Business Management or any related field provides a solid foundation for this role. - 7 to 10 years of B2B sales experience with proven sales track record. - Strong knowledge of Malaysia’s commercial vehicle industry, including truck brands, chassis configurations, equipment applications, etc. - Entrepreneurial mindset to think like a business owner, takes responsibility for sales performance, customer satisfaction and commercial results, and focuses on profitable growth. - Strong commercial acumen in pricing, gross margins, profitability, ROI, financing and cost management. - Proficiency in sales forecasting, CRM, quotation management and reporting. - Familiarity with Malaysian competitors, the used-crane market, JKKP/DOSH requirements, JPJ regulations and approval procedures. - Develop long-term relationship across Malaysia’s commercial vehicle industry. - Strong negotiation, communication, key account management and customer relationship skills, including the ability to compete without excessive discounting. - Fluency in Mandarin, Cantonese, English and Bahasa Malaysia is required, together with familiarity with local Chinese-speaking business networks.