Social Media Specialist

Strategy & Planning - Translate client objectives into platform-specific social media strategies, including target audiences, content pillars and growth opportunities. - Develop content calendars and campaign plans across multiple social media platforms. - Stay ahead of social media trends, platform developments and audience behaviour to identify relevant opportunities for client brands. Content & Creative - Develop content ideas, concepts, hooks, captions and creative briefs for static posts, carousels, short-form videos, lifestyle content and other social-first formats. - Write, edit and review Mandarin/Chinese content for REDnote (小红书) and support English content across other social platforms. - Adapt content to suit each platform and audience rather than using a one-size-fits-all approach. - Brief and collaborate with designers, video editors, copywriters and other creative team members to deliver engaging content. Account & Community Management - Manage day-to-day client accounts across REDnote, Instagram, Facebook, TikTok and other relevant social media platforms. - Coordinate content scheduling, publishing, comments, messages and community engagement. - Monitor audience feedback and escalate relevant product, service or brand-related matters when required. - Identify opportunities to improve account growth and engagement. KOL/KOC & Creator Collaboration - Work with the influencer team to identify suitable KOLs, KOCs and content creators based on campaign objectives. - Support creator briefing, content direction, coordination and content review. - Ensure creator content aligns with brand guidelines and campaign objectives. Measurement & Optimisation - Monitor and analyse social media and content performance across platforms. - Prepare clear reports covering performance, key learnings, insights and recommended next actions. - Use performance data to identify successful content and optimise future strategies and content. - Partner with the Performance Marketing team on content amplification and paid social activities where relevant. Client & Project Management - Communicate with clients on content planning, approvals, recommendations and account-related matters. - Independently manage assigned accounts, content calendars, priorities and timelines with minimal supervision. - Manage multiple client brands and projects concurrently while maintaining quality and meeting deadlines. - Take ownership of assigned work and proactively follow up on approvals, actions and deliverables. Requirements - Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. - 2–4 years of experience in social media, content marketing or digital marketing; agency experience is an advantage. - Hands-on experience managing multiple social media platforms, including Instagram, Facebook, TikTok and/or REDnote (小红书). - Strong written and spoken Mandarin/Chinese, with the ability to create and review Chinese content for REDnote; good working proficiency in English. - Strong understanding of social media trends, content creation, storytelling and audience behaviour across different platforms. - Creative and analytical, with the ability to turn content performance into actionable improvements. - Strong organisational skills with the ability to manage multiple client accounts, calendars and deadlines. - Able to work independently, take ownership and manage priorities with minimal supervision. Nice-to-have - Experience working in a marketing, digital, creative or social media agency. - Experience with KOL/KOC, influencer campaigns or paid social media. - Portfolio or examples of social media accounts/content you have worked on. - Familiarity with paid amplification, UTMs, and attribution tracking.