Content Creator

Key Responsibilities 1. Content Ideation & Creation Develop creative content ideas aligned with Vertex Mastery's brand, audience, and marketing objectives. Turn business insights, founder perspectives, client stories, programs, events, and everyday moments into engaging content. Create different types of content including social posts, captions, carousels, short-form videos, stories, and other digital content. Proactively identify spontaneous moments and content opportunities instead of relying entirely on assigned briefs. 2. Social Media Content Create content for platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube. Adapt ideas and formats according to the behaviour and audience of each platform. Write engaging hooks, captions, headlines, and calls-to-action. Stay updated on social media trends and identify relevant opportunities for the brand. Understand how to create content for different objectives, including awareness, engagement, authority, lead generation, and conversion. 3. Marketing Content Work closely with the Digital Marketing team to understand campaigns, target audiences, offers, and marketing objectives. Develop content angles and creative ideas that support marketing campaigns. Create organic and paid marketing content where required. Understand the target audience's challenges, desires, objections, and interests and translate them into relevant content. Review content performance and use insights to improve future content. 4. Branding & Storytelling Ensure content reflects Vertex Mastery's brand voice, positioning, values, and visual identity. Turn complex business or educational ideas into content that is simple, interesting, and easy to understand. Develop storytelling angles around Vertex Mastery, its programs, clients, team, Founder, and community. Maintain consistency while continuously exploring new and creative ways to communicate the brand. 5. Basic Content Production Capture simple photos and videos for social media when required. Create basic visual content using tools such as Canva. Perform basic short-form video editing using CapCut, Premiere Pro, or similar tools. Work with Videographers, Video Editors, and Designers when content requires more advanced production. Prepare clear creative briefs when collaborating with other creative team members. 6. Event & Program Content Attend Vertex Mastery programs, workshops, company activities, and events to capture content opportunities. Identify interesting participant moments, testimonials, behind-the-scenes activities, insights, and stories. Produce real-time or post-event social content where appropriate. Work with the Program and Marketing teams to ensure important event moments are captured and communicated. 7. Content Planning & Coordination Support the development and execution of content calendars. Plan content around campaigns, program launches, events, and business priorities. Coordinate with Marketing, Branding, Video, Design, and Program teams to ensure content is delivered on time. Manage multiple content pieces and deadlines simultaneously. 8. Research & Continuous Improvement Research content trends, competitors, creators, industries, and audience interests. Continuously generate new hooks, formats, concepts, and storytelling approaches. Review content performance including reach, engagement, watch time, retention, and other relevant metrics. Learn from successful and unsuccessful content and continuously improve future output. Requirements Diploma or Degree in Marketing, Mass Communication, Media, Advertising, Communications, or a related field preferred. 1–2 years of experience in content creation, social media, marketing, or a related role is preferred. Fresh graduates with a strong portfolio or personal content projects are welcome to apply. Strong copywriting and storytelling ability. Good understanding of social media platforms and current content trends. Basic Canva/design skills. Basic photography, videography, and short-form video editing skills are an advantage. Basic understanding of marketing and branding. Strong creative thinking and ability to generate content ideas. Able to identify interesting content opportunities without always being instructed. Interested in business, entrepreneurship, personal development, and SME-related content. Comfortable working in a fast-paced and event-driven environment. Proactive, resourceful, observant, and willing to learn. Comfortable receiving feedback and improving work quickly. Willing to attend events and travel when required.