Creative Content Lead
Job Summary
We are looking for a versatile Freelance Creative Content Lead to join our growing EdTech team, covering graphic design, UI/UX, social media content, and photo and video production. You will work closely with our marketing team to bring our courses, events and student achievements to life and gain hands-on exposure to the EdTech industry.
Responsibilities
- Design graphic and brand materials across digital and print platforms
- Create and refine UI/UX designs, wireframes, and prototypes in Figma
- Produce social media content and manage campaigns for multiple channels
- Shoot and edit photos and videos for classes, workshops, and events
- Collaborate with marketing and operations teams to deliver creative assets
Required Skills
- Proficiency in Figma and graphic design tools
- Strong portfolio in design, social media, or video production
- Experience with photography and video editing
- Excellent spoken and written English
- Ability to meet deadlines and work independently
Job Details
Core Responsibilities
i) Graphic & Brand Design
Design versatile marketing materials, including social media graphics, posters, brochures, banners, presentation decks and event collateral. Maintain brand consistency across all channels and platforms. Adapt designs for different audiences, from young students to parents and institutional partners.
ii) UI/UX & Digital Design
Create and refine UI designs, wireframes and prototypes in Figma. Support improvements to our website, landing pages and digital learning materials. Apply user-centred design principles to improve usability and engagement.
iii) Social Media & Content Creation
Create engaging content for Instagram, LinkedIn, Facebook and YouTube. Plan and support content calendars and campaigns. Keep up with social media trends and adapt them to our brand. Monitor engagement and suggest improvements.
iv) Photography & Videography
Shoot and edit photos and videos at classes, workshops, hackathons and events. Produce short-form video content such as reels, highlights and promotional clips. Organise and archive media assets for the team's use.
v) Collaboration
Work with the marketing and operations teams to turn briefs into finished content. Take feedback well and revise work quickly. Contribute original ideas for campaigns and creative direction.
Requirements
General Requirements
Strong portfolio showing design, social media and/or video work
Proficiency in Figma and graphic design tools (e.g. Adobe Creative Suite or Canva)
Solid understanding of social media platforms and what makes content perform
Experience with photography and/or video editing
Creative, versatile and able to work in different styles
Excellent spoken and written English
Reliable, organised and able to meet deadlines independently
Will be at least 18 years old before the first day of work
Preferred Fields of Study
Graphic Design, Digital Media, Multimedia, Visual Communications, Interaction/UI/UX Design, Film and Photography, Marketing, Media and Communications
Level (pursuing / obtained): Diploma, Higher Diploma, Bachelor or equivalent. Strong self-taught portfolios are also welcome.
Level of Work Experience:
Entry to mid-level. Prior freelance work, internships or personal projects are highly valued.
Applicants Must Demonstrate Ability In
Graphic and visual design
UI/UX design (Figma)
Social media content creation
Photography and/or videography
Marketing and brand awareness
Preferred Qualities
Experience managing or creating content for professional social media accounts
Motion graphics or animation skills
Experience creating content for education, technology or youth audiences
Interest in technology – (AI, AR/VR, games, emerging technologies, etc.)
Fast learner, proactive and open to sharing original ideas
Comfortable working both independently and as part of a team