Digital Marketing Specialist

Your Role Shapes Our Success Great products don’t sell themselves — they need content that connects with the right people. As our Digital Content Specialist, you will: - Create Content That Connects – Understand our marketing objectives, audience segments and user intent, then develop messaging that speaks to what matters to them. - Write for English & Chinese Audiences – Create and adapt marketing content for both English- and Chinese-speaking audiences while keeping the message natural, relevant and aligned with our brand. - Create Social Media Content – Produce posts, carousels, graphics, reels, short-form videos, TikToks and infographics across Facebook, Instagram, LinkedIn and TikTok. - Bring Ideas to Life Visually – Turn concepts and copy into engaging visual and video content using tools such as Canva, CapCut, Adobe Creative Suite and other creative platforms. - Use AI to Work Smarter & Faster – Use tools such as ChatGPT and AI-powered image/video platforms to research, brainstorm, create and improve content, increasing production speed without compromising quality. - Plan & Manage Content – Develop and manage social media content calendars aligned with wider campaigns and business priorities. - Protect Our Brand – Ensure messaging, visual style and tone remain consistent across platforms and campaigns. - Measure & Improve Performance – Monitor reach, engagement, leads and conversions, identify what works, and rapidly improve future content based on performance. - Stay Ahead of Trends – Keep up with social media trends, algorithm changes, competitor activity and new content formats to identify opportunities quickly. - Work Across Teams – Collaborate with marketing, sales, consultants and other teams to support campaigns, customer stories and promotional initiatives. Why This Role? 🚀 Real Responsibility – You won’t just wait for instructions. You’ll learn to understand why content is being created, who it is for and what result we want it to achieve. 🤖 Build AI-First Skills – Learn how to combine human creativity with AI tools to produce better work, faster. 🎨 Develop Across Multiple Skills – Grow your capabilities in copywriting, social media, design, video and digital marketing instead of being limited to one area. 🌏 Regional Exposure – Create content for a growing SaaS company serving businesses across Asia and communicate with both English- and Chinese-speaking audiences. 📈 Career Growth – Develop towards senior content, brand, digital marketing or content strategy roles as your capabilities grow. 💡 Meaningful Work – Your content will help businesses improve how their people work, perform and grow. Salary & Benefits RM3,000–RM4,500 per month, depending on experience, portfolio and capability. Performance incentives and bonus opportunities. On-the-job training and coaching. Opportunities to learn and use the latest AI and digital marketing tools. Career development opportunities as Caction grows regionally. Company-sponsored sports activities and annual team events. Medical card. Parking pass included. Requirements What We’re Looking For - Ideally 1–3 years of relevant experience in social media content creation, digital marketing, content marketing or a similar role. Strong candidates with less experience but an excellent portfolio and demonstrated ability are also encouraged to apply. - High proficiency in both written and spoken English and Chinese is required, as you will be creating professional content in both languages. - Good understanding of copywriting and marketing fundamentals, including how messaging, tone and positioning should change depending on the audience and campaign objective. - Comfortable creating both visual and video content. - Hands-on experience with tools such as Canva, CapCut, Adobe Creative Suite or similar creative tools. - Comfortable using AI tools such as ChatGPT and AI-powered image/video platforms as part of your everyday workflow. - Good understanding of Facebook, Instagram, LinkedIn and TikTok. - Able to look at content performance and use the results to improve future work. - A fast learner and self-starter who takes ownership, looks for solutions and does not need every step to be prescribed. - Responsible, detail-oriented and constantly looking for ways to improve. - Experience in B2B, SaaS or technology marketing is an advantage but not required. Portfolio Matters Shortlisted candidates will be asked to share examples of their work demonstrating copywriting, visual content and/or video creation. Personal projects, freelance work and self-initiated content are welcome too — we care about what you can do, not just where you have worked.