Digital Marketing Intern

Your Growth & Impact Build practical campaign experience across paid search, social, and email to strengthen your portfolio and career mobility. Expand your technical skill set with hands-on use of Google Analytics, Ads, and Tag Manager in real product environments. Develop cross-discipline collaboration by working with product, design, and compliance teams on live launches. Connect with fintech mentors and peers to grow your professional network in the Malaysian tech and finance community. Accelerate into roles with more ownership as you show results and learn fast. Responsibilities Campaign Strategy & Planning Define audience targets and measurable goals for paid and organic campaigns across search, social, and display. Create clear campaign briefs and timelines that align with product launches and seasonal priorities. Coordinate budgets and recommend channel allocation based on early performance signals. Work with stakeholders to ensure campaigns meet regulatory and brand guidelines. Content & Creative Execution Produce short-form ad copy, landing page content, and email copy that converts while staying on brand. Use simple design tools like Canva to iterate creatives and A/B test messaging quickly. Manage social content calendars and community touchpoints to support paid efforts and retention. Collaborate with designers to prepare assets sized for each platform and placement. Analytics & Optimization Track campaign performance with Google Analytics and platform-level reporting, and turn numbers into clear next steps. Implement and verify basic tracking via Google Tag Manager and conversion pixels. Run A/B tests on creatives and landing pages and document learnings for the team. Share weekly performance summaries and simple recommendations to improve ROI. Requirements Qualifications & Experience Diploma or degree in marketing, communications, business, or related field, or equivalent practical experience. 0 years of professional experience is fine; internships, project work, or personal portfolios are welcome. Interest or basic exposure to fintech, digital payments, or lending is a plus. Comfort working in a small team with a hands-on, learning mindset. Hard Skills & Knowledge Familiarity with Google Analytics and basic campaign reporting concepts. Basic knowledge of Google Ads and Meta Ads platforms, or willingness to learn quickly. Experience with email tools (Mailchimp or similar), and content tools like Canva and basic Excel. Understanding of SEO fundamentals, keyword research, and simple on-page optimisation. Soft Skills & Qualities Curiosity and a data-minded approach to test and refine ideas quickly. Clear written communication and concise copy skills for short-form ads and emails. Strong attention to detail when working with tracking, reporting, and creative specs. Team player attitude with the ability to prioritise tasks and meet tight deadlines.