Content Marketing Executive
Job Summary
SmartB Solutions is seeking a creative and self-driven Content Marketing Executive to create engaging social media content highlighting AI and ERP solutions. The role involves planning, shooting, and editing videos, bringing company stories to life, and managing the end-to-end content marketing process. The ideal candidate is trend-savvy, hands-on with content creation, and passionate about technology and digital storytelling.
Responsibilities
- Plan, shoot, edit, and publish social media content across platforms.
- Collaborate with leadership to bring company stories and culture to life.
- Produce product demos, tutorials, and explainer videos for AI and ERP solutions.
- Research social media trends and proactively pitch fresh content ideas.
- Manage the complete content calendar and marketing process.
Required Skills
- Experience with video production (smartphone or camera) and editing tools (CapCut, Premiere Pro, etc.).
- Strong storytelling and communication skills in English.
- Self-driven with the ability to manage projects independently.
- Familiarity with digital trends and social media platforms.
- Knowledge of AI tools and SaaS/B2B marketing is a plus.
Job Details
What You'll Be Doing
1. Create Engaging Social Media Content
- Plan, shoot, edit, and publish engaging content for LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms.
- Produce short-form videos, Reels, product showcases, educational content, and behind-the-scenes stories.
- Turn complex AI and ERP topics into simple, interesting content that business owners can understand.
- Develop creative hooks, scripts, captions, and visuals that capture attention.
2. Bring SmartB's People & Stories to Life
- Work closely with SmartB's founders, leadership, and team members to create engaging content.
- Conduct short interviews, record conversations, and capture interesting moments around the office.
- Transform leadership insights and industry knowledge into videos and social media posts.
- Showcase our company culture, team achievements, customer success stories, and technology innovations.
- Guide team members during filming to ensure content looks professional and natural.
3. Showcase Our AI & ERP Solutions
- Collaborate with product and development teams to understand SmartB's technology.
- Create product demonstrations, screen recordings, tutorials, and explainer videos.
- Highlight how AI and ERP can solve real business problems.
- Develop engaging content around AI developments, business automation, and digital transformation.
4. Stay Ahead of Social Media Trends
- Continuously research emerging social media trends, viral content formats, and creative techniques.
- Proactively suggest fresh content ideas without waiting for instructions.
- Experiment with storytelling styles, editing techniques, and new platforms.
- Use AI tools to improve the speed and quality of content production.
5. Own the Content Marketing Process
- Develop and maintain a consistent content calendar.
- Manage content from ideation, planning, filming, editing, and publishing.
- Coordinate with internal team members to ensure timely content production.
- Track content performance and identify opportunities for improvement.
- Support SmartB's brand awareness, audience engagement, and lead-generation objectives.
Requirements
Who We're Looking For
- Creative & Trend-Savvy: Naturally curious about social media trends and digital content. Able to generate original, engaging ideas. Understands what makes audiences stop scrolling and pay attention.
- Independent & Self-Driven: Takes initiative and gets things done without constant supervision. Comfortable taking ownership of projects from start to finish. Resourceful, organized, and able to manage multiple priorities.
- Hands-On Content Creator: Comfortable filming videos using a smartphone or camera. Able to edit videos using CapCut, Premiere Pro, DaVinci Resolve, or similar tools. Familiar with Canva or other visual content creation applications. Capable of producing professional-looking content with simple equipment. Comfortable working behind the camera and guiding others during filming.
- Strong Communicator & Storyteller: Able to turn conversations and technical information into interesting stories. Good command of English, both written and spoken. Confident communicating with founders, managers, and team members.
- Growth-Oriented & Adaptable: Passionate about learning new skills and exploring emerging technologies. Thrives in a growing SME environment where responsibilities evolve. Open to feedback and continuously looking for ways to improve. Looking to build a long-term career and grow professionally.
Bonus Points If You Have
- Experience creating LinkedIn content, TikTok videos, Instagram Reels, or YouTube Shorts.
- Experience filming interviews, corporate videos, or behind-the-scenes content.
- Familiarity with AI tools such as ChatGPT, Claude, or AI video editing applications.
- Experience in B2B marketing, SaaS, or technology companies.
- An interest in entrepreneurship, business technology, and AI.