Senior Social Media Specialist

About the Role: We’re looking for a Senior Social Media Manager to lead digital strategies, manage client relationships, and oversee campaigns from pitch to execution. You’ll work closely with clients and our creative and social media teams to turn ideas into effective campaigns, while driving performance, solving problems, and making sure every project delivers. Responsibilities: - Create and present digital marketing/social media strategies to ensure the success of a pitch/client campaign - Prepare social media management proposals with 360 degree integrated strategic plans - Anticipate resources & budget required for the project - Overseeing the social media executives and creative team, ensuring that the collaboration is taking place seamlessly and effectively - Conduct market research and data collection to support the strategy - Perform analysis of brands and its competitors to identify threats and opportunities - Liaise with clients and/or brands to ensure seamless operations - Develop and manage detailed project schedule and work plan - Execute & publish deliverables that are required according to timeline - Oversee projects to ensure all deliverables and objectives are achieved within deadline - Coordinate and collaborate with internal team to complete any necessary deliverables - Monitor progress of campaign to ensure its effectivity - Propose solutions to increase effectivity if performance is seen falling short - Provide consistent updates to stakeholders of the project - Prepare monthly reporting for each project to ensure deliverables & KPIs are being hit - Measure and analyse project performance to identify strengths, weaknesses, and improvements that are required Requirements: - Minimum 3 years PR/Agency/Project manager experience - Good understanding of the media & advertising industry (digital, social media, traditional, radio, billboard, etc) - Able to integrate 360 solutions to effectively achieve client’s marketing/social media objectives - Good leadership and interpersonal skills - Extremely meticulous, detail-oriented, and organised - Creative and knows how to resonate with the brand’s target audience - Strong interpersonal skills and is very resourceful - Excellent at tracking performance & data collection - Exceptional analytical skills and judgement when dissecting data - Great problem-solving and coordination skills - Excellent English skills and can copywrite - Good comprehension of Malay and Mandarin is a plus!