KOL & Community Specialist

Full-time | Hybrid | Bandar Menjalara, Kepong, Kuala Lumpur Reports to: Brand & Marketing Lead Department: Marketing Build creator partnerships and customer communities that people want to stay part of. This role brings together influencer marketing, daily community engagement and a clear focus on measurable customer response. Reporting to the Brand & Marketing Lead, you will manage KOL and KOC collaborations from research and outreach to content delivery and reporting. You will also run our VIP and customer groups, using conversations and feedback to help the team improve content, offers and customer experience. What you’ll do - Build a pipeline of suitable KOLs and KOCs across Xiaohongshu, TikTok, Instagram and Facebook, matching their audiences and content to each brand. - Manage creator outreach, negotiate rates and deliverables within agreed limits, and keep agreements, deadlines and follow-up actions organised. - Brief creators on products, key messages and approved claims. Coordinate content review with the Health Content Advisor and Creative team before publication. - Track reach, engagement, leads and sales for each collaboration, maintain a reliable KOL performance database and recommend which partnerships to develop. - Manage VIP and customer groups, including WhatsApp communities and Facebook groups, through consistent daily posting, replies and moderation. - Plan and run live sessions, giveaways, member activities and user-generated content programmes with clear details and dependable follow-through. - Capture feedback, questions and complaints, route them to Customer Service, Sales & Retention or the Health Content Advisor, and follow up so issues are not lost. - Develop strong creators and loyal customers into long-term brand advocates, with relationships that continue beyond individual campaigns. - Monitor Xiaohongshu and TikTok trends and share weekly insights that the marketing team can act on. - Keep KOL and community communications within approved product claims and the group’s health-content standards; flag exaggerated or unsupported disease-related claims before release. Why this role You will own both creator relationships and the everyday conversations around our brands, giving you a direct view of what customers respond to. You will work closely with Health Content, Creative, Sales & Retention, Customer Service and Events & Offline. Requirements What we’re looking for - At least 2 years of experience in influencer marketing, community management or social media. - A diploma or degree in Marketing, Mass Communication or a related field. - Strong familiarity with the Malaysian Chinese KOL ecosystem on Xiaohongshu and TikTok. - Experience negotiating rates and deliverables with creators, with a fair, confident and persistent approach to outreach. - Fluent Mandarin and English; Bahasa Malaysia is an advantage. - Comfort using spreadsheets to track collaborations, deadlines and performance accurately. - Consistent daily follow-through, good relationship-building skills and a professional approach to customer conversations. - Availability for occasional evening or weekend community activities and events. It would be an advantage if you have - Experience in health, wellness, beauty or parenting categories. - An existing network of KOLs in health, parenting or beauty. - Basic content creation and short-form video skills, including tools such as CapCut. - Experience hosting or coordinating livestream sessions. - Regular use of AI for creator research, content drafts or reporting, with careful checking of the output.