Trade Marketing Executive

Full-time | Hybrid | Bandar Menjalara, Kepong, Kuala Lumpur Reports to: Trade & Distribution Lead Department: Trade & Distribution Make retail plans work where customers make their buying decisions. As Trade Marketing Executive, you will help our brands stand out in pharmacies and retail stores through well-executed displays, promotions, stock coordination and promoter support. Reporting to the Trade & Distribution Lead, you will spend a substantial part of your week visiting stores across assigned regions. The role is hybrid, with regular fieldwork: building relationships, checking execution, reading store-level results and acting when something needs attention. What you’ll do - Execute trade marketing plans across pharmacy chains and retail partners, keeping agreed activities, materials and timelines on track. - Plan, coordinate production and deploy point-of-sale materials (POSM), then check that they are installed in the right locations and condition. - Visit and audit stores regularly for shelf position, stock availability, pricing and display compliance, recording issues and following them through. - Schedule, brief and monitor promoters, tracking attendance and sales and coordinating any coverage gaps. - Coordinate in-store promotions, roadshows and activations with the Events & Offline team and the relevant stores. - Track sell-out by store, identify performance gaps and propose practical actions to improve results. - Work with the distribution team to align stock with planned activities and reduce out-of-stock situations. - Prepare weekly reports on store performance, promotions, execution issues and competitor activity. - Build dependable relationships with store staff, pharmacists and store managers, keeping communication clear and commitments current. - Use approved claims and artwork for in-store materials, checking that applicable approval and registration details are included before deployment. Why this role You will see the impact of your work directly in stores. You will work with Events & Offline on activations, Creative on POSM, the Brand & Marketing Lead on campaign alignment and the distribution team on stock. Requirements What we’re looking for - At least 1-3 years of experience in trade marketing, retail merchandising or sales in FMCG or pharmacy. - A diploma or degree in Marketing, Business or a related field. - Own transport and a valid driving licence, with willingness to travel across assigned regions. - Good working knowledge of Microsoft Excel or Google Sheets. - Fluency in at least two of Bahasa Malaysia, English and Mandarin. - Strong planning and organisation, with close attention to POSM, stock readiness and promoter schedules. - Good relationship-building and coordination skills with stores, promoters and internal colleagues. - A practical approach to changing store conditions and an interest in using sales data to improve execution. It would be an advantage if you have - Experience with Malaysian pharmacy chains. - Experience managing promoter teams. - Experience with health supplements or over-the-counter products. - Basic data analysis or dashboard skills.