Growth Marketing Manager

Responsibilities Growth strategy & analytics - You will set quarterly growth objectives and prioritise experiments that move acquisition, activation, and retention metrics. - You will design and run A/B tests and cohort analyses, then turn results into clear recommendations to improve conversion rates. - You will build dashboards and prepare regular performance reports for product, sales, and leadership to inform decisions. - You will define success metrics and monitor funnel health to measure long-term customer value. Campaign execution & automation - You will plan and execute integrated digital campaigns across paid, organic, content, email, and in-product channels. - You will own marketing automation workflows and ensure reliable tracking between the website, product, and CRM. - You will optimise creatives, audiences, and bids through iterative testing and performance review. - You will manage campaign budgets and vendor relationships to maximise return on ad spend. Cross-functional enablement & scaling - You will partner with product, sales, and leadership to define target segments and refine value propositions. - You will document repeatable playbooks and build scalable processes for user acquisition and onboarding. - You will translate user behaviour and market insights into messaging and product feedback that helps position intlife in the market. - You will coach stakeholders on campaign results and recommended next steps to improve outcomes. Requirements Qualifications & Experience - 5+ years of experience in Marketing with measurable ownership of campaigns and channels. - 5+ years of experience specifically in Growth Marketing, with a track record of improving acquisition or retention metrics. - 3+ years working in Startup Marketing where you owned experiments and built repeatable processes. - 2+ years of experience working with B2B2C models or cross-stakeholder buyer journeys. Hard Skills & Knowledge - Proven ability with experimentation and analytics tools such as Google Analytics/GA4, Mixpanel, or similar. - Hands-on experience with marketing automation and CRM platforms and setting up reliable event tracking between web and product. - Comfortable analysing data with advanced spreadsheets to diagnose funnel gaps and model LTV. - Experience across paid channels, content, email, and product-led growth tactics. Soft Skills & Qualities - Data-driven and experimental mindset with pragmatic prioritisation of tests and projects. - Clear communicator who can present findings and influence product and commercial teams. - Collaborative team player who thrives in a fast-moving environment and helps create scalable ways of working. - Detail-oriented, accountable, and focused on turning insights into measurable outcomes.