Ads Manager

Responsibilities and Qualifications: - Plan, set up and manage paid advertising campaigns across Meta (Facebook/Instagram), Google Ads and TikTok Ads - Develop campaign strategies aligned with business goals (lead generation, sales, brand awareness) - Manage budget allocation and scale campaigns based on performance - Monitor campaign performance and optimise for CTR, CPC, CPA and ROAS - Conduct A/B testing on creatives, copy and audience targeting - Improve conversion rates and reduce cost per acquisition; build and optimise sales funnels, retargeting campaigns and lookalike audiences - Develop and refine audience targeting strategies and improve customer journey from awareness to conversion - Track, analyse and report campaign performance using analytics tools; prepare weekly and monthly performance reports - Provide insights and recommendations to enhance marketing effectiveness - Collaborate with designers, content creators and marketing team on campaign planning and execution; align advertising with brand direction - Stay updated with advertising platform updates, trends and best practices; utilise AI tools and automation to improve campaign efficiency Qualifications: - Diploma or Degree in Marketing, Business or related field - Minimum 2–5 years of experience in digital advertising / performance marketing - Hands-on experience with Meta Ads (Facebook & Instagram), Google Ads and TikTok Ads - Familiar with tracking tools (e.g. Google Analytics, Meta Pixel) - Strong analytical skills and data-driven mindset; proficient in Microsoft Excel or Google Sheets - Good communication, teamwork skills and ability to work independently while managing multiple campaigns