Product Marketing Manager
Job Summary
We are seeking a Product & Marketing Manager in the automotive industry to propose vehicle equipment, price, volume, and positioning based on market analysis. The role involves managing product lifecycles using the PDCA method, monitoring project timelines for new launches, and coordinating market research. Candidates should have a relevant degree and at least 5 years of automotive industry experience.
Responsibilities
- Propose equipment level, price, volume and positioning based on market analysis
- Manage product lifecycle specification and accessory planning using PDCA method
- Monitor project timelines and flag potential risks for new launches
- Analyze market feedback, competitor information, and industry policies
- Coordinate market research activities such as surveys and test drives
Required Skills
- Bachelor's degree in Business, Marketing, Engineering or related disciplines
- Minimum 5 years of working experience in the automotive industry
- Strong communication, coordination, planning, and execution abilities
- Excellent PC skills including MS Excel, MS Word, MS PowerPoint, and MS Teams
- Experience in Product Planning, Sales Planning, or Market Intelligence
Job Details
To propose equipment level, price, volume and positioning for the vehicles based on market analysis and prepare proposal for Management approval.\nTo manage product lifecycle specification and accessory planning, using Plan-Do-Check-Act (PDCA) method to ensure continuous product improvement and market relevance.\nTo propose and monitor project timelines, task list and flag potential risks for new launch of lifecycle models, special editions, and new variants including launch schedules and checklist.\nAnalyze market feedback and competitor analysis including automotive industry policies, market trends, competitor information, and international automotive news and propose opportunities / improvement to strengthen market positioning.\nTo coordinate market research activities e.g. surveys, car clinics, test drives and analyze the results.\nStrong coordination and communication with internal/external stakeholders on product planning andpricing based on long range planning, guidelines, market, and consumer needs.\nMentor junior staff and foster team collaboration.\nTo carry out any other related job functions as required by supervisor or the management.\n\nRequirements:\nBachelor’s degree with qualifications preference in Business, Marketing, Engineering or related disciplines.\nMinimum 5 years’ working experience in automotive industry.\nHighly organized and ability to deliver priorities within timelines with high accuracy and attention to details, capable of managing ad hoc tasks and meeting tight deadlines efficiently.\nStrong communication and coordination, proactiveness, planning and execution ability.\nGood general business acumen; analytical, logical, systematic and innovative.\nExcellent PC skills especially Ms Excel, Ms Word, Ms PowerPoint, Ms Teams, etc.\nPreferably with experience in Product Planning, candidates with backgrounds in Sales Planning, Sales Operations, or Market Intelligence within the automotive industry are also welcome.\nAble to adjust schedules to meet occasional business needs (e.g. events, surveys, etc.).