Content & Live Executive
Job Summary
We are seeking a Fruit & Food Marketing Content & Live Executive to create engaging short-form videos and host TikTok LIVE sessions to promote and sell our products. The ideal candidate is confident on camera, passionate about food, and capable of driving sales in a retail environment. Responsibilities include content creation, live streaming, and developing promotional campaigns.
Responsibilities
- Create short-form videos for social media platforms
- Host and co-host TikTok LIVE sessions to sell products
- Plan LIVE topics, promotions, and product highlights
- Develop creative content ideas and promotional campaigns
Required Skills
- Passion for fruits and food
- Confident on camera and communication skills
- Ability to use Canva, CapCut or similar tools
- Experience in marketing, sales, retail, or F&B
Job Details
Content, Social Media & TikTok LIVE
- Create short-form videos and content for TikTok, Instagram, Facebook and XiaoHongShu (RED)
- Take photos and videos of fresh fruits, gift boxes, promotions and store activities
- Host or co-host TikTok LIVE sessions to introduce, promote and sell our products
- Engage with viewers during LIVE sessions, answer questions and recommend suitable products
- Plan LIVE topics, promotions, product highlights and key selling points
- Appear confidently in videos and introduce fruits, food products and promotions
- Come up with creative content ideas, campaigns and promotional concepts
- Write simple and engaging captions and promotional content
- Monitor content and LIVE performance and improve future content based on results
Requirements We’re Looking For Someone Who Is
- Passionate about fruits and food
- Friendly, energetic and confident when communicating with people
- Comfortable appearing on camera or willing to learn
- Creative and interested in social media and content creation
- Has a natural sales personality — not afraid to recommend or promote products
- Responsible, proactive and willing to take initiative
- Comfortable working in a fast-moving retail environment
- Able to use Canva, CapCut or similar tools is an advantage
- Previous experience in marketing, sales, retail, F&B or content creation is an advantage
What We Offer
- TikTok LIVE sales commission / performance incentives
- Monthly sales incentives
- Content performance incentives