Senior Strategist

About the role Monday – Friday • Hybrid Turn insight into strategy. Strategy into impact. Great strategy starts with understanding. It's about knowing what the market is doing, understanding what people care about, finding the opportunity, and turning those insights into ideas that give brands a clear direction. We're looking for a Senior Strategist who can connect research, consumer insights, business objectives, and creative thinking to develop strategies that move projects forward. You'll work across client accounts, campaigns, pitches, and brand projects, partnering with clients and internal teams to shape positioning, messaging, campaign direction, and strategic recommendations. This role is ideal for someone who enjoys asking the right questions, making sense of information, building strong narratives, and turning complex insights into ideas people can act on. Location & Ways of Working This role is based in Kuala Lumpur, Malaysia. We operate on a hybrid working arrangement, combining office collaboration with work-from-home flexibility. The role involves close collaboration with clients and internal teams, particularly during strategy development, workshops, presentations, and key project milestones. Why This Role Exists Strategy gives creative work its direction. You will help turn business objectives, market information, and consumer insights into clear strategic thinking that teams can build from. Some days you'll be digging into market research. Other days you'll be developing a brand positioning, building a pitch narrative, presenting strategic recommendations, or working with creatives to translate an insight into a campaign idea. If you enjoy connecting the dots between what people need, what businesses want, and what brands can become, you'll likely enjoy this role. What You Will Be Doing - Develop strategic direction: Develop brand and campaign strategies based on business objectives, audience insights, and market opportunities. Translate research and insights into clear strategic recommendations. Develop positioning, messaging frameworks, and tone of voice where relevant. Help define the strategic direction for campaigns, brands, and marketing initiatives. - Research and uncover insights: Conduct market and competitor research to understand trends, opportunities, and challenges. Analyse consumer behaviour, audience needs, and relevant industry developments. Conduct brand audits to identify gaps, opportunities, and areas for improvement. Bring relevant market and consumer insights into strategic discussions. - Shape pitches and proposals: Lead the strategic development of pitch proposals and presentation decks. Develop compelling strategic narratives that respond to client objectives. Work with creative and account teams to turn strategic thinking into strong pitch concepts. Present strategic recommendations and ideas clearly and confidently. - Translate strategy into creative direction: Develop clear creative briefs based on strategic objectives and audience insights. Work closely with creative teams to ensure ideas are grounded in the strategic direction. Provide strategic input throughout campaign development and execution. Ensure messaging and content remain aligned with the agreed strategy. - Develop strategic content: Contribute strategic thinking and content across pitch decks, websites, social media, digital campaigns, and other brand materials. Develop messaging and narratives that are relevant to the target audience and campaign objectives. Ensure strategic consistency across different channels and touchpoints. - Collaborate with clients and teams: Work with clients and internal stakeholders to understand business challenges and objectives. Present strategies, insights, and recommendations to clients and stakeholders. Facilitate discussions that help align teams around strategic direction. Stay informed about industry trends, consumer behaviour, and emerging opportunities. Who Will Thrive in This Role? You will likely enjoy working in this role if you: - Naturally curious about people, brands, businesses, and culture. - Enjoy researching, analysing, and finding patterns in information. - Can turn complex information into clear and actionable thinking. - Are a strong storyteller who can build a compelling narrative. - Enjoy asking questions and challenging assumptions. - Can balance strategic thinking with practical execution. - Are confident presenting ideas to clients and senior stakeholders. - Enjoy working closely with creative and multidisciplinary teams. - Can manage multiple projects and priorities without losing sight of the bigger picture. - Stay curious about changing markets, consumer behaviour, and industry trends. Requirements - 3+ years of experience in strategy, brand consulting, marketing, advertising, or a related role. - Proven experience developing strategic proposals, brand strategies, campaign strategies, or go-to-market plans. - Strong research and analytical skills. - Strong storytelling and presentation skills. - Excellent writing and communication skills. - Ability to translate data, research, and insights into actionable strategies. - Strong understanding of branding, marketing, and consumer behaviour. - Ability to collaborate across teams and drive projects from strategy through to execution. - Comfortable presenting strategic recommendations to clients and stakeholders. - Experience working in a fast-paced agency environment is an advantage. Bonus Points If You Have Experience With - Brand positioning and messaging frameworks. - Go-to-market strategy. - Integrated marketing campaigns. - Digital and social media strategy. - Consumer research and audience segmentation. - Competitor and market analysis. - Creative briefing and campaign development. - Pitch development and new business. - Working across multiple industries or client categories. - Presenting to senior leadership or C-suite stakeholders. What You'll Enjoy - Hybrid working. - Exposure to different brands, industries, and business challenges. - Opportunities to shape strategy from research through to execution. - Close collaboration with creative, account, and specialist teams. - Exposure to client presentations, pitches, and strategic projects. - Opportunities to strengthen your strategic, analytical, writing, and presentation skills. - Collaborative environment where ideas and different perspectives are encouraged. - Medical insurance. - Annual bonus, subject to company and individual performance.