Fruit Marketing Executive

Content & Social Media * Create short-form videos and content for TikTok, Instagram, Facebook and XiaoHongShu (RED) * Take photos and videos of fresh fruits, gift boxes, promotions and store activities * Appear in videos and confidently talk about fruits and products when required * Come up with creative content ideas, campaigns and promotional concepts * Write simple and engaging captions and promotional content * Monitor content performance and improve future content based on results Sales & Customer Engagement * Introduce and recommend fruits, gift boxes and seasonal products to customers * Respond to customer enquiries through WhatsApp and social media * Follow up on leads and convert enquiries into sales * Promote corporate orders, fruit hampers, events and seasonal gift boxes * Assist with in-store promotions, sampling and events * Build good relationships with customers and encourage repeat purchases Marketing * Support online and offline marketing campaigns * Help plan seasonal promotions such as Chinese New Year, Ramadan, Hari Raya, Mother's Day and corporate gifting * Explore new ways to attract customers and increase sales * Work closely with the team to turn marketing ideas into actual sales Requirements We’re Looking For Someone Who Is * Passionate about fruits and food * Friendly, energetic and confident when communicating with people * Comfortable appearing on camera or willing to learn * Creative and interested in social media and content creation * Has a natural sales personality — not afraid to recommend or promote products * Responsible, proactive and willing to take initiative * Comfortable working in a fast-moving retail environment * Able to use Canva, CapCut or similar tools is an advantage * Previous experience in marketing, sales, retail, F&B or content creation is an advantage