Digital Marketing Lead
Job Summary
We are looking for a Digital Marketing Lead to take ownership of our digital marketing strategy and help build our in-house marketing team. This is a hands-on leadership role where you will work closely with the Founder to develop and execute marketing roadmaps. You will oversee content marketing, social media channels, lead generation, and team performance as the company grows.
Responsibilities
- Develop and execute digital marketing strategies
- Lead and mentor the marketing team
- Manage content across multiple social channels and SEO
- Monitor performance, KPIs, and lead generation
Required Skills
- 5–10 years digital marketing experience
- Strong leadership and management skills
- Mandarin and English proficiency
- Expertise in SEO, social media, and lead generation
Job Details
Key Responsibilities:
- Develop and execute monthly and quarterly digital marketing strategies aligned with business objectives.
- Build a clear marketing roadmap covering brand awareness, traffic growth, lead generation and conversion.
- Identify target customer segments, customer search behaviour, market opportunities and content directions.
- Develop content strategies for Xiaohongshu, TikTok, Douyin, Facebook, Instagram, SEO and other relevant digital channels.
- Plan content pillars, keywords, campaigns and publishing calendars based on customer demand and business opportunities.
- Lead and guide Content Marketing / Marketing Executives in daily execution.
- Review content quality and ensure the team understands why the content is being created and what business objective it serves.
- Build and continuously improve the marketing workflow, SOPs, reporting system and team KPIs.
- Monitor marketing performance including traffic, engagement, enquiries, qualified leads and conversion.
- Analyze underperforming campaigns or content and independently propose corrective actions.
- Work closely with the Founder, Sales and Customer Service teams to turn market feedback into actionable marketing strategies.
- Participate in recruiting, developing and scaling the marketing team as the company grows.
Requirements:
- Minimum 5–10 years of experience in Digital Marketing, Content Marketing, Growth Marketing or a related field.
- Previous experience in a Lead, Assistant Manager, Manager or equivalent ownership role is strongly preferred.
- Proven ability to independently develop and execute marketing strategies — not only follow instructions.
- Strong understanding of content marketing, social media marketing, SEO, lead generation and conversion funnels.
- Experience managing, mentoring or reviewing the work of junior marketing/content team members.
- Able to use marketing data to identify problems and make decisions rather than relying solely on engagement metrics.
- Strong commercial mindset with an understanding that marketing performance should ultimately contribute to qualified enquiries and business growth.
- Hands-on and comfortable working in a growing company where processes and teams are still being built.
- Mandarin proficiency is required, as the role involves Chinese-language content, Chinese social media platforms and communication with Chinese-speaking stakeholders.
- Good command of English. Bahasa Malaysia is an advantage.
- Experience in B2B, logistics, cross-border business, e-commerce or service-based industries is an advantage.