Senior Social Media Executive
Job Summary
The Fame Events Sdn Bhd is hiring a Senior Social Media Marketing Executive to plan and execute integrated marketing initiatives across social media, content, branding, and digital campaigns. The role involves managing social media accounts, developing promotional concepts, creating copywriting materials, and coordinating marketing content production. Additionally, the candidate will track campaign performance, monitor market trends, and collaborate with internal teams and external stakeholders.
Responsibilities
- Plan and execute marketing and social media strategies
- Manage social media accounts and content calendars
- Develop campaign concepts and write marketing copy
- Coordinate the production of marketing content
- Track campaign performance and analyze metrics
Required Skills
- Social media management
- Copywriting and content creation
- Digital marketing and campaigns
- Data analysis and reporting
- AI tools for marketing workflow
Job Details
Key Responsibilities: Plan and execute marketing and social media strategies across relevant platforms. Manage social media accounts, content calendars, campaign schedules, and publishing activities. Develop campaign concepts, content ideas, marketing messages, and promotional initiatives. Write and review marketing copy, including social media captions, campaign messages, advertisements, event materials, website content, and other communication materials. Coordinate the production of marketing content, including graphics, photography, videos, reels, and promotional assets. Review creative and marketing materials to ensure accuracy, quality, consistency, and alignment with brand guidelines. Support the development and execution of branding, digital marketing, promotional, and event-related campaigns. Monitor and manage audience engagement, comments, messages, and community interactions. Support paid advertising campaigns across relevant digital and social media platforms. Track campaign performance, reach, engagement, conversions, and other relevant metrics. Analyse performance data and provide recommendations to improve campaign effectiveness. Monitor market trends, competitor activities, social media developments, and emerging marketing opportunities. Work closely with the Creative, Project, and other internal teams to ensure timely delivery of marketing requirements. Liaise with influencers, content creators, media partners, agencies, vendors, and other external stakeholders when required. Support marketing and content coverage for events, brand activations, collaborations, and promotional activities. Prepare marketing reports, campaign updates, and performance summaries. Provide guidance and support to junior team members or interns. Use AI tools appropriately to support content ideation, research, copywriting, campaign planning, analysis, and workflow efficiency. Perform other marketing-related duties as assigned by management.