Marketing Business Executive

Your Growth & Impact - Expand your portfolio by leading end-to-end marketing campaigns that reach both online and walk-in buyers. - Build relationships with agents and partners to grow a reliable lead pipeline for current and upcoming projects. - Grow your analytics skillset by owning campaign performance tracking and monthly insights reporting. - Strengthen your event and on-site marketing experience by organising viewings and community activations. Responsibilities Campaigns & Digital Marketing - Plan and execute multi-channel campaigns including social media, email, and search to promote project launches and ongoing sales. - Create concise ad copy, social posts, and simple visuals that match our brand voice and project features. - Manage paid social and search budgets and optimise ads for leads and conversions. - Coordinate content calendar and work with external vendors for production when needed. Business Development & Partnerships - Qualify and follow up leads from campaigns and walk-ins, turning inquiries into site visits and buyer meetings. - Maintain relationships with property agents and local partners to expand referral channels. - Support on-site events, open houses, and community activities to drive engagement and convert prospects. - Use CRM to track interactions and ensure timely follow-ups with potential buyers. Analytics & Reporting - Monitor campaign metrics and compile weekly and monthly reports with clear recommendations for improvement. - Use Google Analytics, Facebook Ads Manager, and basic spreadsheet models to measure ROI and lead quality. - Run simple A/B tests on creatives and landing pages to improve conversion rates. - Present findings to the team and adapt tactics based on data and feedback. Requirements Qualifications & Experience - Bachelor's degree or diploma in Marketing, Business, Communications, or related field is preferred. - Around 2 years of marketing or business development experience, ideally with exposure to property, real estate, or retail environments. - Hands-on experience supporting events, site visits, or sales activities is a strong advantage. Hard Skills & Knowledge - Practical knowledge of digital marketing tools such as Facebook Ads Manager and Google Analytics. - Experience using CRM systems to track leads and follow-up actions. - Comfortable creating content for social channels and basic graphic or presentation materials. - Proficient in Microsoft Excel, Word, and email marketing platforms. Soft Skills & Qualities - Clear communicator who writes and speaks well with customers and partners. - Organised and deadline-driven, able to manage multiple small projects at once. - Customer-focused attitude with confidence in front-line interactions and site visits. - Collaborative team player who is open to feedback and continuous learning.