Digital Marketing Intern
Job Summary
WECOFA MY is seeking a highly motivated Digital Marketing Intern proficient in Chinese and English to join their dynamic team in Petaling Jaya. The intern will assist in executing campaigns, analyzing data, and creating engaging content across multiple digital platforms. This is an on-site internship offering hands-on experience in a fast-paced agency environment with the possibility of full-time placement.
Responsibilities
- Craft engaging content (ad copies, landing page content, video scripts)
- Plan, manage, and optimize full-funnel online paid ad campaigns
- Monitor performance metrics and analyze data to optimize campaigns
- Build and manage landing pages, setup automation flows
Required Skills
- Diploma/Degree in Marketing, Communications, Multimedia or related field
- Basic understanding of digital platforms (Meta Ads, Google Analytics, Mailchimp)
- Strong communication skills in English & Chinese
- Passion for content creation and social media trends
Job Details
Type: Internship, On-site | Language: English & Chinese
What You’ll Do:
- Craft engaging content across multiple platforms, including: Ad copies that convert, Landing page content to boost sign-ups and sales, Video scripts & storyboard for ads, Headlines, banners, and creative concepts for campaigns.
- Assist in plan, manage, and optimize full-funnel online paid ad campaigns to drive leads and conversions.
- Conduct market and competitor research to support campaign development.
- Monitor and report performance metrics Drive measurable results across CPL, ROAS, lead quality, and landing page conversions.
- Utilize Meta Pixel, UTM/GTM, and analytics software to track conversions, optimize funnels, and fuel decisions with data.
- Assist in build and manage landing pages, setup automation flows, and implement email nurturing sequences using tools like GoHighLevel, GetResponse, or similar.
- Assist in managing end-to-end digital campaigns from ideation and planning to execution, optimization, and reporting.
- Analyze performance data and generate insights to continuously optimize campaign effectiveness.
- Collaborate internally with creatives and video editors to produce scroll-stopping, conversion-optimized content.
- Stay updated with digital trends, algorithm changes, and emerging platforms to keep campaigns fresh and ahead of the curve.
- Stay up to date with the latest platform trends and ad policies to ensure all campaigns are compliant.
Requirements:
- Diploma/Degree in Marketing, Communications, Multimedia or related field
- Passionate about content creation, digital marketing, and social media.
- Basic understanding of digital platforms and tools (e.g., Meta Ads, Google Analytics, Mailchimp)
- Strong written and verbal communication skills in English & Chinese.
- Ability to work both independently and as part of a team
- You love social media, keep up with the latest trends, and genuinely enjoy the space.
- Most importantly, you bring a can-do attitude, a solution-first mindset, and a hunger to learn and grow.
What You’ll Gain:
- Real-world agency experience across multiple marketing disciplines
- Mentorship from experienced marketers and creatives
- A supportive, collaborative, and fun work culture
- Possibility of full-time placement upon successful completion